Asia Pacific

In August of 2007, MarketShare was acquired by Harris Interactive and now serves as the Asia hub for the company. The combined company now provides clients across the world with localized research expertise to help them understand, invest and profit from opportunities in the emerging markets of Asia-Pacific and the Middle East.

With the winning integration of deep industry experience, the latest research techniques and a customized client service approach, clients gain profitable market share through understanding consumer behavior, industry dynamics, competition, local regulations and changing market trends.

Services

• Product/Concept Testing
• Customer Satisfaction and Loyalty Research
• Brand and Strategy Research
• Marketing Communications Research

Industry/Sector Experience

Fieldwork Capabilities and Staffing

Online

Integrated CATI WAPI (ICW)

• Expertise in online research founded on over 40 years of pioneering online research methods in the US and abroad
• Hong Kong: 30 Internet-enabled CATI stations; Languages covered include Cantonese, Putonghua (Chinese), English, Japanese, Korean
• Singapore: 20 Internet-enabled CATI stations; Languages covered include Malay, Bahasa Indonesia, Hindi, Tamil, Thai, Putonghua (Chinese), English

Offline

Focus Groups

• Standard focus group facilities established in Hong Kong and Singapore offices
• Moderator language capabilities: Cantonese, Putonghua, English
• Outsourced focus group facilities in other Asian cities (hybrid model)
• Outsourced freelance moderators when necessary

Face to Face Interviews

• Executive interviewers in key Asian cities (example: N=2,800 interviews, 30+ executive interviewers per year)

Mystery Shopping/Ethnographic studies

• Personalized recruitment for ongoing mystery shopping and operational measurement programs

Research Conducted Across Regions in Asia