2012 Harris Poll
Youth EquiTrend® Rankings

Youth EquiTrend® benchmarks brand equity among 8-24 year olds in the U.S. In other words, Youth EquiTrend determines which brands spark the strongest recognition and loyalty in the crowded, competitive youth market.

These elite brands are industry leaders and influencers that understand and connect to the minds, hearts, and actions of young consumers.

The Youth EquiTrend® study results disclosed on this page may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products, brand names, and logos are trademarks or registered trademarks of their respective owners. Age ranges varies per category. To determine the age ranges surveyed for specific categories, see ranking pages.

2012 Harris Poll Youth EquiTrend® Brands of the Year
	Capri Sun 2012 Harris Poll Youth EquiTrend® Fruit Flavored Drink Brand of the Year View Entire Fruit Flavored Drink Category
	Minute Maid 2012 Harris Poll Youth EquiTrend® Fruit Juice Brand of the Year View Entire Fruit Juice Category
	Sprite 2012 Harris Poll Youth EquiTrend® Soda Brand of the Year  View Entire Soda Category
	Apple Computers 2012 Harris Poll Youth EquiTrend® Computer Brand of the Year View Entire Computer Category
	Apple iPad 2012 Harris Poll Youth EquiTrend® Computer Tablet Brand of the Year  View Entire Computer Tablet Category
	Apple iPhone 2012 Harris Poll Youth EquiTrend® Mobile Phone Brand of the Year  View Entire Mobile Phone Category
	Cheerios Cereal 2012 Harris Poll Youth EquiTrend® Breakfast Cereal Brand of the Year  View Entire Breakfast Cereal Category
	Oreo Cookies 2012 Harris Poll Youth EquiTrend® Cookie Brand of the Year  View Entire Cookie Category
	Hershey's Milk Chocolate Candy Bars 2012 Harris Poll Youth EquiTrend® Sweet Treat Brand of the Year  View Entire Sweet Treat Category
	Nintendo Wii 2012 Harris Poll Youth EquiTrend® Gaming Platform Brand of the Year  View Entire Gaming Platform Category
	ABC 2012 Harris Poll Youth EquiTrend® Broadcast TV Network Brand of the Year  View Entire Broadcast TV Network Category
	Nickelodeon 2012 Harris Poll Youth EquiTrend® Kids TV Programming Brand of the Year  View Entire Kids TV Programming Category
	YouTube 2012 Harris Poll Youth EquiTrend® Social Media Brand of the Year  View Entire Social Media Category
Show all Brands in the 2012 Harris Poll Youth EquiTrend® Study