Harris Interactive Media & Entertainment Research Practice provides clients with the insight they need to successfully navigate change within these distinct yet inextricably related industries.
Our team follows a research model that is based on viewing content within the framework of a product's lifecycle, stretching across multiple platforms over time. We also view consumption within the context of a consumer that has virtually infinite options, but also a behavioral history, limited disposable income, and often limited free time.
Our history with media and entertainment research spans everything from concept testing to development, forecasting, and optimization. Our team’s holistic approach is reflected and reinforced by experience in related industries such as:
- Theatrical and Home Video
- TV Broadcasting
- Music Publishing and Distribution
- Video Gaming
- Radio Broadcasting
- Print Publications
- Internet Publishing
- Gaming and Amusement Venues
Our practice draws on Harris Interactive's proprietary quantitative research methods and analytics to provide unmatched insight and actionable recommendations regarding consumer values and behaviors in the media and entertainment space.