Methods & Tools
With business and consumer research conducted in more than 200 countries, we combine the benefits of industry specialization and research expertise to deliver powerful insights.
- Advanced Analytics: Employing one of the industry's strongest groups of experts in advanced quantitative methods, we bring sophisticated research methodologies to your study.
- Full Suite of Services: Includes online and traditional research. Qualitative and quantitative studies from design through analysis. We provide you with the personal service of a small firm coupled with the resources of a large one.
- Category Depth - Global Reach: Our researchers have access to what we believe to be one of the highest quality online research panels in the world. Harris Poll OnlineSM Panel respondents span a diverse range – from consumers to business professionals. Within that breadth lies the depth of our specialty panels, which target precise populations.
- Specialty Panels: A specialty panel is a subset of Harris Poll Online members who share certain interests or characteristics and who are managed internally as a community. We can develop a panel specific to your project, according to the exact characteristics of your targets, from income to product use to race to zip code - allowing for intricately specified targeting.