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Methods & Tools

With business and consumer research conducted in more than 200 countries, we combine the benefits of industry specialization and research expertise to deliver powerful insights. 

  • Advanced Analytics: Employing one of the industry's strongest groups of experts in advanced quantitative methods, we bring sophisticated research methodologies to your study.
  • Full Suite of Services: Includes online and traditional research.  Qualitative and quantitative studies from design through analysis.  We provide you with the personal service of a small firm coupled with the resources of a large one. 
  • Category Depth - Global Reach: Our researchers have access to what we believe to be one of the highest quality online research panels in the world. Harris Poll OnlineSM Panel respondents span a diverse range – from consumers to business professionals. Within that breadth lies the depth of our specialty panels, which target precise populations.
  • Specialty Panels: A specialty panel is a subset of Harris Poll Online members who share certain interests or characteristics and who are managed internally as a community.  We can develop a panel specific to your project, according to the exact characteristics of your targets, from income to product use to race to zip code - allowing for intricately specified targeting. 



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