Body Mass Index Panel
Harris Interactive’s Body Mass Index (BMI) specialty panel provides information regarding underweight, normal weight, overweight, and obese adults in a quick, easy, and affordable fashion. Each panel participant has provided the information necessary to compute their BMI – a statistical measure that compares a person’s weight and height. BMI is the most widely used diagnostic tool to identify weight problems and can impact a person’s health, attitudes, behaviors, and personal preferences.
Get Projectable, Reliable Results
The BMI specialty panel is representative of how BMI is distributed in the general US population. Panel members include more than 165,000 US adults, ages 18+, which have been grouped into 4 categories:
- Underweight Adults (15,000+ panel members): BMI level less than 18.5
- Normal Weight Adults (38,000+ panel members): BMI level between 18.5 and 24.9
- Overweight Adults (51,000+ panel members): BMI level between 25 and 29.9
- Obese Adults (59,000+ panel members): BMI level of 30 or more
Obtain Relevant Insights
Clients from diverse sectors can utilize the BMI specialty panel to research a myriad of topics, such as:
- Pharmaceutical: New medications, surgeries, and/or treatments
- Non-Profits: Augmentations to food schools provide to children
- Food/Beverage: Weight loss supplements, specialty products
- Retail: Clothing preferences
- Education: Importance of healthy diets and exercise
- Government/Public Policy: National attitude change toward diet and nutrition
- Travel: Adjustments to transportation accommodations, limitations on travel