There is no doubt- Youth are a major US consumer group across virtually all industries. They have great purchasing power --- $211 billion annually among 8 to 24 year olds -- and the influence they exert on their families' purchase decisions is enormous. During these changeable economic times, keeping up-to-date on this information is more valuable than ever.
The Harris Interactive specialty Youth Panel consists of Harris Poll Online panel members who are 13 to 18 years old. This panel is especially useful for youth marketers, education marketers and public policy research. The panel has been used for various research projects with topics ranging from politics and current social issues to entertainment, sports and technology.
Our online, youth panel is a quick, efficient, and effective way to delve into the mindset of pre-qualified participants - teens who would be difficult to reach via traditional phone or mail survey research methods. Our panels are safe forums that comply fully with the Children's Online Privacy Protection Act, and all youth panel members have verifiable parental consent to participate. To access youth ages 8 to 12 years old, Harris reaches out to parent panelists, who are part of the Harris Poll Online, to gain the parental consent needed, resulting in a greater amount of young respondents to reach research goals.
Understand the Up-and-Coming Generation
Astute marketers understand that paying attention to the behaviors and preferences of America's youth drives successful marketing strategies. Crafting a relationship with youth translates into a lifetime of success for consumer brands. Their future is your organization's future.
Our custom research services allow you to achieve a depth of knowledge in the youth market that is unsurpassed. Utilizing our Youth Panel, with the help of our Harris Poll Online parent and educator panelists, you'll have the ability to pinpoint the youth market's diverse sub-segments, backgrounds, behaviors, and attitudes in the United States and around the world.