Research Lifestreaming® - Capabilities
Listen and monitor membership networks such as FacebookSM and TwitterSM to obtain behavioral, attitudinal, and contextual information. With SocialConnect, we deliver targeted listening by key subgroups with deep media profiling along with other essential demographics.
Observe how your different outreach activities affect your audience's attitudes and outcomes.
WebLife SiteConnectSM and WebLife AdConnectSM uniquely combine measured online behavior and control surveying to determine the effectiveness of our digital campaign.
Establish two-way interaction with individuals in a secure, Harris-only environment that mirrors conversations and activities that take place in social networking spaces, using bulletin boards and short-term communication. The ability to interact has been enhanced by our ability to reach on-the-go consumers with our Harris Mobile smart phone capabilities.
Gain a baseline understanding of who the individual is based on multi-faceted surveying and profiling techniques. Apply our proprietary algorithms to continuously calculate socio-graphic attributes at the individual level with Facebook Fan Connect and Facebook Social ROI offers, you can understand who you are really reaching with your Facebook fan page and quantify the value of a "like" on impacting purchase intent.