Research Lifestreaming® - Overview
Research Lifestreaming® is a representative, flexible social media intelligence portfolio of research solutions that stands alone or fully integrates with existing market research techniques. The result is a robust, well-balanced way to take advantage of what targeted customers and prospects are saying on the social web about any topic while putting it in proper perspective.
Real People. Unfiltered Conversations. True Insight.
Traditionally, market research has primarily been comprised of asking questions and evaluating data. This has and will continue to provide important insight for today’s companies. However, this method only identifies pieces of a person, failing to truly define the individual – or generate a complete picture of who they really are.
Harris Interactive Research Lifestreaming® goes beyond understanding data in the traditional sense to knowing the true essence of a person.
As the next evolution in market research, Research Lifestreaming® links disparate streams of data together. With this, Harris Interactive has created an approach to connect what people have on their minds, and the conversations they may be having, with the actions that they take – resulting in a deeper, more actionable understanding of each individual in the ‘now.
Understanding Who is Saying What
Whereas most market research companies simply ask and infer based on responses, Research Lifestreaming® offers a complete picture of the individual. With hundreds of profiling attributes such as age, children in household, media habits, and BMI (Body Mass Index), we truly know the individuals that have invited us to listen and participate in their communities.
By leveraging Harris Interactive’s analytical strength, Research Lifestreaming® enables a company to further understand individuals by categorizing them into segments, based on social media conversations, habits, and attributes. Using this technology, an organization can more accurately identify and target critical segments, such as consumers that influence others versus those that simply follow.
Listening to the Complete Conversation
Traditional social media measurements provide blind monitoring into what is being posted on blogs or websites, but misses millions of unfiltered conversations that take place on membership websites such as FacebookSM and LinkedIn®. Research Lifestreaming® affords the opportunity to listen in on these conversations that are occurring behind the ‘social media curtain’ to reveal precisely what consumers are talking about.
Two-Way Interaction
Engaging participants to add depth and dimension to their responses is often cited as a desired enhancement to market research results. Our ability to interact with a respondent, or a group of respondents, enables us to transform information into actionable insight.
Research Lifestreaming® offers the unique ability to probe and actually engage with the social media savvy panelist, creating a two-way interaction.
The End Result?
Comprehensive, three-dimensional knowledge of WHO the individual REALLY is – providing your company with the clarity of insight and confidence of foresight to make the best possible business decisions.