Harris Interactive Opens Advanced Strategy Lab in Europe
Collaborative Qualitative Research Technology Expands
Analytical Power
LONDON, and ROCHESTER, N.Y. – 28 June 2007 – Harris
Interactive® (NASDAQ: HPOL) announces its launch of Advanced
Strategy LabTM (ASL) in Europe. ASL is a proven qualitative research
technology that provides simultaneous, anonymous input from up to 24
participants, from any location. Developed by WirthlinWorldwide (now Harris
Interactive), ASL has been in place in the United States for more than a decade.
Using dedicated facilities, mobile and web-based labs, ASL facilitates
brainstorming, idea generation and solution development through networked
computers in a moderated group setting.
Two sessions to introduce ASL to clients have been held today
in its newly-built qualitative research facility at the Harris Interactive
Maidenhead U.K. office.
Gregory Novak, President and CEO of Harris Interactive
states, "Our opening of this ASL lab in Europe adds another powerful
analytical tool to help our clients make better business decisions. It is
another example of our strategy to share best practices across our entire
enterprise."
A rich, efficient resource for strategic guidance, ASL
qualitative sessions are designed in accordance with project objectives and
moderated by two research professionals with extensive experience in both the
software technology and high-level qualitative moderation skills.
The ASL system offers total versatility through its three
main attributes:
Why is Advanced Strategy Lab special?
"ASL combines the best benefits of in-person and
online qualitative research," stated George Terhanian, President of Harris
Interactive in Europe. "It is a tremendous tool for generating new ideas,
insights and understandings and we’re very much looking forward to introducing
it to our clients throughout Europe."
About Harris Interactive
Harris Interactive is the 12th largest and fastest-growing
market research firm in the world. The company provides innovative research,
insights and strategic advice to help its clients make more confident decisions
which lead to measurable and enduring improvements in performance. Harris
Interactive is widely known for The Harris Poll, one of the longest running,
independent opinion polls and for pioneering online market research methods. The
company has built what it believes to be the world’s largest panel of survey
respondents, the Harris Poll Online. Harris Interactive serves clients worldwide
through its United States, Europe and Asia offices, its wholly-owned
subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a
global network of independent market research firms. More information about
Harris Interactive may be obtained at www.harrisinteractive.com. To become a
member of the Harris Poll Online and be invited to participate in online
surveys, register at www.harrispollonline.com.
Press Contact:
Nancy Wong
609-919-2426
nwong@harrisinteractive.com
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