Event
Next Generational Pharma Sales & Marketing Summit
Date(s)
Nov 16-17, 2010
Place
Inner Harbor Marriott Hotel
Baltimore, Maryland
Topic
Role of Market Research, Competitive Intelligence and Secondary Data in Measuring Effectiveness
- Assessing optimal brand positioning and messaging through research
- Gauging the level of success of a sales force with respect to message delivery
- Using secondary and primary data to provide analytic solutions to sales and marketing teams
- Measuring direct to patient, physician or consumer promotional ROI of various channels and media
- Competitive intelligence and market research: what degree of partnership or cooperation works best?
Speaker(s)
- Joan Sinopoli, SVP, Solutions Consultant, Harris Interactive
Time
Nov 17, 1:15 - 2:15 pm
Info & Registration
http://www.iibig.com/conferences/P1005/overview.html