Press Releases

Harris Poll EquiTrend: Brand Equity will be Key to Consumers’ Health Insurer Selections Thursday, May 17, 2012 , 1327 Views

Top Retailers in 2012 Harris Poll EquiTrend® Study: Walgreens is Drug Store Brand of the Year; Target stores is top-ranked for second straight year Monday, May 14, 2012 , 393 Views

What America Loves To Eat: Subway Continues to Eat Competitors’ Lunch in 2012 Harris Poll EquiTrend® Study; Papa John’s Pizza Dethrones Pizza Hut for The First Time Thursday, May 10, 2012 , 840 Views

Inaugural Harris Poll Physician Pulse℠ Study: Viagra® and Cialis® are Highest Ranked in Trust Tuesday, May 08, 2012 , 762 Views

Harris Interactive Reports Third Quarter Fiscal 2012 Results Wednesday, May 02, 2012 , 361 Views

Apple Is Still King, but Android-based HTC Follows Closely Behind as Top Mobile Phone Brands Thursday, April 26, 2012 , 800 Views

Green Mountain Stands Tall Alongside Coke, Gatorade, Lipton, SoBe, vitaminwater, and Poland Spring as Harris Poll EquiTrend® Brands of the Year Tuesday, April 24, 2012 , 631 Views

Hershey's Reigns Supreme as America Declares Love for "Kisses," Dethroning M&M's as America's Favorite Chocolate Brand, According to the 2012 Harris Poll EquiTrend® Study Thursday, April 12, 2012 , 2135 Views

Top-Ranked Travel Brands Southwest, Kayak, Royal Caribbean and Enterprise Continue to Rule the Industry as Brands of the Year According to the 23rd Annual Harris Poll EquiTrend® Study Tuesday, April 10, 2012 , 2624 Views

Brands That Have Staying Power – Visa®, Coca-Cola®, Craftsman®, Sony®, Verizon®, Subway®, Gatorade®, and Hallmark® are “Still the One”, According to the 23rd Annual Harris Poll® EquiTrend® Study Tuesday, March 27, 2012 , 4416 Views