Harris Poll
Customer Relationship Series

The Harris Poll Customer Relationship Retail study measures the emotional, rational, and behavioral relationships Americans have with some of the largest mid-tier department stores in the country.

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Mid-Tier Department Store Rankings
	2012 Harris Poll Customer Relationship Series Mid-Tier Department Store People's Pick
1	Kohl's 5.7
2	JCPenney 5.6
	Category Average 5.5
Other Mid-Tier Department Stores ranked below category average (alphabetically): Dillard's, Macy's, Sears

Having a good relationship with customers makes all the difference. With insights from the Harris Poll Customer Relationship Series, you have the resources to understand why customers feel they way they do about your brand and the knowledge to do something about it.

The Harris Poll Customer Relationship Series is a collection of ranking studies designed to measure the strength of your company’s connection to its customers—emotionally, rationally, and behaviorally. It also benchmarks where your business stands in customers’ hearts when they consider competitors in your industry.

By tallying the scores of these three key relationship dimensions into an overall metric, these studies concisely report on the intensity and longevity of your relationships. The Harris Poll Customer Relationship Series studies show you in which ways your customers feel most and least attached to your company, so you can better refine communication and deepen your bonds.