Harris Poll Physician PulseSM
Whether you are preparing to enter a new market or monitoring your performance in an existing one, it is critical that you understand how high-volume physicians in your therapeutic area think, act, and feel.
Harris Poll Physician Pulse focuses on the cognitive, affective, and behavioral metrics that matter. Powered with the same polling expertise used in the Harris Poll®, the comprehensive multi-client study provides deep insights relevant to specific phases in your product's lifecycle. At a fraction of the cost of traditional custom research, Harris Poll Physician Pulse gives clients unprecedented access to normative and benchmarking data and an in-depth understanding of the rational, emotional, and behavioral dimensions of trust.
Product trust is positively associated with all things good in a commercial relationship, but it is multidimensional, elusive, and difficult to measure. Harris Poll Physician Pulse breaks apart many if its complex dimensions (e.g. familiarity, consistency, reputation, etc.) to give a clear and actionable view of the attributes that drive trust in each therapeutic area.
In addition to being a projectable benchmarking tool, Harris Poll measures the responses of physicians and awards industry recognition to the pharmaceutical brands, ranked highest in trust, in each therapeutic category. The "Highest Ranked in Trust" award is a significant validation that can influence the treament decisions of consumers who trust their physicians as partners in wellness and trust Harris Poll data for accuracy.