YouthPulse is Harris Interactive’s comprehensive annual study of America’s youth. Subscribers benefit from the perspective and insight of Harris Interactive youth research experts, who have conducted more than one million interviews with members of Generation Y and post-Millennials over the past decade, covering ages 8-24.
New to YouthPulse in 2010 was the addition of Youth EquiTrend. Youth EquiTrend allows you to take a closer look at how well your brand captures the attention of youth, and to see how well the brand equity you may have already developed with the adult population translates to younger consumers.
The YouthPulse report provides a complete view of young consumers beginning with insight into the importance of the size of their population, their income and spending, and their influence on others. It also provides a look at how technology fits into their lives, what they buy, who they hang around with, what music they listen to, what sports they play, amongst a range of other topics. The report concludes by peering into the future and what it may hold for this segment.
The YouthPulse Report is organized around the modules of the YouthPulse questionnaire:
- Market Power and Influence: Income and Spending Patterns
- Trendsetter Qualities: Behaviors, Personality, and Influence
- Online Attitudes and Behaviors: What Young Consumers are Doing Online
- Technology and Media Usage: Usage of Electronics and Gadgets, Media Consumption
- Activities and Interests: Hobbies, What Today’s Youth Do in their Free Time
- Sports and Fitness: Participation in Sports, Fitness Habits
- The Role of Music: Music Participation and Listening Habits
- The Role of Family and Friends: Relationships with Parents, Siblings, Grandparents, and Friends
- Hopes, Dreams, and Fears: Expectations and Aspirations for the Future