The fundamental purpose of all marketing communications is to develop and improve the bonds between a brand and its customers. Each specific communication is intended to engage the target, communicate the brand’s advantages, and persuade the target to think or behave in accordance with the brand’s messaging.
At Harris Interactive, our Connections-Based research suite offers comprehensive metrics across all phases of communications development – from white-card concept testing to evaluation of finished creative – establishing benchmarks against which to judge the strength of your communication as compared to competitors’ concepts and messaging.
Our online methodology allows you to:
- Measure the effectiveness of your brand messaging
- Diagnose the success of a communications campaign
- Evaluate the alignment of specific communication pieces in keeping with the overall brand strategy
- Integrate communications across multiple media platforms
Additionally, we offer a suite of research tools that will help you to optimize the visual and verbal elements of your communication to enhance the impact of your messaging and assimilate with your overall strategy.