The ability to understand and influence human decision making is both complex and varied in its nature. Judgment and choice are based on continuously acquiring information – information which is deemed credible by a strong, established connection with the source.
We believe the best means of creating this connection with consumers is through their values.
- Values are motivational.
- Values are widely shared across multiple audiences.
- Values are stable and enduring.
By identifying stakeholder values, your firm can develop a long-term sustainable strategy for communications, positioning, and promise development.
ValuesConnect is our core brand positioning tool. ValuesConnect aids your firm in identifying brand equities, connecting them with established consumer needs, and then transitioning these connections into powerful positioning. ValuesConnect provides you with a lexicon for brand communications as well as an array of touchpoints to deliver your messaging once brand positioning has been secured.
Working with our marketing scientists, you will receive a roadmap to consumer decision-making that will pinpoint your entryways to establishing connections and initiating effective brand dialogue along the way.