About Us
In an increasingly chaotic and competitive world, Harris Interactive can
provide clarity and confidence. We believe that market research helps our
clients understand the drivers of decision making and can strengthen enterprise
equity. By focusing on the full spectrum of the dynamics involved in making choices —and especially why those are made— we can help our clients make better choices too.
Providing clients with this accurate
knowledge will help them achieve measurable and enduring performance
improvements.
We study people. Specifically, why people make the decisions they do and how
our clients can best influence those decisions.
Your Global Research Partner
Whether the research opportunity involves a single product, a whole division,
or your entire enterprise, you will benefit from the collective energies of our
veteran staff who are experts at harnessing the power of our assets. This is
particularly evident in matters relating to industry
expertise, cross-industry solutions, multinational project management teams,
qualitative and quantitative methods, traditional, online and mixed modes, or
all of the above. We partner with you to deliver intelligence born from sound,
strategic research.
What You Need Wherever You Need It
If your business is global, you deserve a research partner with the same
scope and knowledge. While our online panel includes members from over 145
countries, the true value
is our ability to choose the appropriate research approach based on your target
audiences’ countries, cultures, languages, topographies and technology
adoption.
Online Research Leadership
Although we are the leaders in online research, our heritage
has deep roots in telephone research—over 25 years of it. We are proud to have
created the Harris Poll Online—what we believe to be the world’s largest panel of cooperative, double
opted-in respondents. This powerful panel now enables us to conduct the majority
of our research via the Internet.
This relatively new, but well established, methodology is continually refined
by our dedicated team of methodologists, researchers, and analysts who are committed
to managing our panel in ways that have paved industry standards. Since our
humble beginnings as pioneers of this mode, we have conducted hundreds of
research on research experiments that range from panel recruitment and
respondent incentives, to survey construction, sampling, weighting and more. Our
research has allowed us to develop proprietary, advanced research methods that
tap the full power of our panel to deliver accurate, reliable data.
The Harris Poll®
Many of you may know Harris Interactive for The
Harris Poll, one of the longest running independent opinion polls in the
United States and now is conducted in Western Europe. Policy makers, business
leaders and members of the media all rely on the unquestionable integrity of
this poll to obtain accurate, reliable information on topics as diverse as our
participants. Read the latest Harris
Poll findings.
Our Rankings
- 12th largest market research firm in the U.S., according to the Honomichl Top 50 published in
Marketing News on June 15, 2007.
- 13th largest market research firm in the world, according to the Honomichl Global Top 25 published in
Inside Research in August 2007.
Find more information about us in our global news
room.
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