Harris Interactive | A Generation Unplugged

This in-depth study was conducted in July 2008 to investigate the teenage market segment and their role in shaping the current and future direction of the wireless industry. Harris Interactive, in collaboration with CTIA, performed more than 2,000 interviews with teenagers across the nation, collecting data on this vital segment’s relationship with wireless products and services. The results offer insightful commentary on what’s hot and what’s not when it comes to wireless – critical information for growing your brand.

The full report offers specific insight into topics such as:

Teens’ attitudinal evaluations of wireless applications and features
How teens are currently using these products and services
The drivers of current and future social media trends
Teens’ needs and recommendations for future usage

Download a preview of the report here

Customized Report: A Generation Unplugged includes actionable findings with an accompanying banner table for detailed discussion. A data customization option is available to meet your company’s specific needs and market focus.
Contact Sarah Craig at scraig@harrisinteractive.com for more information.

Order the Report

Report Price: $1,600
Report includes a 60-page PDF plus the supporting banner tables.
Simply provide your professional information and click Pay Now.