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Data Collection Services

For more than 10 years, Harris Interactive has been supplying high-quality data collection and processing services to research agencies, advertising and PR agencies and management consultants with a need for a seamless international service in business-to-business and consumer markets.

We employ a variety of data collection methods at our disposal to ensure that the project is carried out to your specifications, quickly and cost effectively.

Services available include:

  • Online data collection
  • Telephone interviewing
  • Face-to-face consumer interviewing
  • In-person, in-depth interviewing
  • Focus group recruitment and moderation of traditional and online groups

Quantitative Research Solutions

Harris Interactive has built the world’s largest Internet panel for conducting online market research. Currently, our panel consists of several million individuals from around the world who have been double opted-in and voluntarily agreed to participate in our various online research studies. We are currently adding thousands of additional names to our global panel on a daily basis. Over the past year, we have invested considerable energy in "internationalising" our systems to enable us to conduct multinational, multilingual online interviews across the globe.

With more than a quarter of a million interviews completed by our European telephone unit in the last year alone, our multinational, multilingual field force provides a service second to none for both English language and international projects.

In addition, Harris Interactive has 800 face-to-face consumer field interviewers in the United Kingdom offering nationwide coverage for those projects requiring in-person data collection and access to a network of similar resources around the word.

Our telephone and face-to-face operations are MRQSA approved, and all projects are completed to the highest standards.

Qualitative Research Solutions

Whether part of a larger scale study or an independent one, our qualitative research team is much in demand in both business-to-business and consumer markets. Harris Interactive has in-house, multilingual qualitative specialists available for in-depth interviewing and focus group recruitment and moderation across Europe, the USA and worldwide for both traditional and online groups.

One Point of Contact

Managing international data collection projects requires specialist skills. By concentrating our project management team in London, we ensure that our clients have one convenient point of contact for the entire scope of their project. We undertake the vast majority of our telephone data collection from our UK offices using fully trained, multilingual interviewers, centrally and consistently managed.

Having this resource under central management ensures quick project turnaround, greater consistency of results between countries and a single, central, dedicated point of contact for up-to-the-minute status reports in projects that can involve 30+ countries.

Flexible and Creative Support Services

Data collection is supported by:

  • Translation specialists
  • Web and CATI programming
  • Data entry and coding
  • Tabulation and data file production
  • Powerpoint charting

Experienced executives manage all projects from initial briefing to data delivery and can offer advice on questionnaire design, methodology, sampling and timings, taking into account budgetary and cultural considerations throughout the study.

 

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