Data Collection Services
For more than 10 years, Harris Interactive has been supplying high-quality
data collection and processing services to research agencies, advertising and
PR agencies and management consultants with a need for a seamless
international service in business-to-business and consumer markets.
We employ a variety of data collection methods at our disposal to ensure
that the project is carried out to your specifications, quickly and cost
effectively.
Services available include:
- Online data collection
- Telephone interviewing
- Face-to-face consumer interviewing
- In-person, in-depth interviewing
- Focus group recruitment and moderation of traditional and online groups
Quantitative Research Solutions
Harris Interactive has built the world’s largest Internet panel for
conducting online market research. Currently, our panel consists of several
million individuals from around the world who have been double opted-in and
voluntarily agreed to participate in our various online research studies. We are
currently adding thousands of additional names to our global panel on a daily
basis. Over the past year, we have invested considerable energy in "internationalising"
our systems to enable us to conduct multinational, multilingual online
interviews across the globe.
With more than a quarter of a million interviews completed by our European
telephone unit in the last year alone, our multinational, multilingual field
force provides a service second to none for both English language and
international projects.
In addition, Harris Interactive has 800 face-to-face consumer field
interviewers in the United Kingdom offering nationwide coverage for those
projects requiring in-person data collection and access to a network of similar
resources around the word.
Our telephone and face-to-face operations are MRQSA approved, and all
projects are completed to the highest standards.
Qualitative Research Solutions
Whether part of a larger scale study or an independent one, our qualitative
research team is much in demand in both business-to-business and consumer
markets. Harris Interactive has in-house, multilingual qualitative specialists
available for in-depth interviewing and focus group recruitment and moderation
across Europe, the USA and worldwide for both traditional and online groups.
One Point of Contact
Managing international data collection projects requires specialist skills.
By concentrating our project management team in London, we ensure that our
clients have one convenient point of contact for the entire scope of their
project. We undertake the vast majority of our telephone data collection from
our UK offices using fully trained, multilingual interviewers, centrally and
consistently managed.
Having this resource under central management ensures quick project
turnaround, greater consistency of results between countries and a single,
central, dedicated point of contact for up-to-the-minute status reports in
projects that can involve 30+ countries.
Flexible and Creative Support Services
Data collection is supported by:
- Translation specialists
- Web and CATI programming
- Data entry and coding
- Tabulation and data file production
- Powerpoint charting
Experienced executives manage all projects from initial briefing to data
delivery and can offer advice on questionnaire design, methodology, sampling
and timings, taking into account budgetary and cultural considerations
throughout the study.
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