Data Collection Services: Multi-mode Expertise

Our client said:

"Our business problems often involve the need to conduct research in multiple markets amongst multiple audiences, so we need to be sure that that our chosen agency has both the technical capability to manage such projects as well as the experience and knowledge to meet the research challenges involved in multi-mode data collection."

At Harris Interactive, we conduct research after selecting a methodology that is most appropriate to the needs of our client(s). Our proprietary in-house software enables us to conduct both online and telephone interviewing simultaneously and on the same platform, thereby facilitating better project control as well as seamless data capture between the two modes.

Our industry-leading knowledge of mode-effect and data linkage allows us to design projects, products and data sets that allow for the seamless integration of data that is at the core of our deliverables.