Industries We Serve > Technology / Media / Telecoms
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Empowering Clients 
Our experienced and enthusiastic Technology, Media and Telecoms team has
supported many of the largest and best known companies in the world. We empower
our client’s to make sound decisions based on robust, tailored and highly
actionable research. We bring deep sector understanding, a strong combination of
research expertise and business acumen, and a flexible and consultative focus.
Technology Research
In the relentlessly fast paced technology world staying ahead of the game is
critical for success. Technology companies only succeed if they know their
market, understand their customers and develop products and services which
exceed expectations.
We count some of the world’s leading technology companies amongst our
clients in the fields of hardware, software, IT solutions and consulting,
networking and consumer electronics. Our clients operate in business and
consumer markets.
Working in partnership with our clients ensures that we fully understand the
wider business objectives and develop relevant research approaches. Our
solutions enable actionable planning to take place within the organisation.
Recent projects undertaken have examined areas such as customer loyalty and
advocacy, NPD, product and corporate branding and segmentation, among others.
Media Research
The media world is undoubtedly undergoing a revolution with converging
mediums and dramatic shifts in customer behaviours, expectations, wants and
desires leading to a blurring of traditional boundaries… all in a highly
competitive arena.
To deliver focussed research solutions which add true insight in this rapidly
evolving space requires a holistic understanding of the sector. Our team of
industry experts is focused on developing innovative solutions and delivering
clear and actionable answers.
Harris Interactive works with clients from globally renowned institutions to
the newest cutting edge practices in areas such as TV and radio broadcasting and
content, publishing, film, DVD and video, music, web content, search engines,
Web 2.0, digital, interactive and mobile media.
Telecoms Research
The ever increasing competitiveness of the telecoms industry, in both mature
and emerging markets, provides constant challenges to today’s companies.
Harris Interactive works across broadband, mobile, fixed line, handset/device
and VoIP businesses helping companies understand increasingly sophisticated
customers and align their products, services and communications with ever
changing needs.
Our team has extensive experience in the field and has witnessed the
transformation of the market. Our expertise covers both consumer and business
markets and business issues such as customer advocacy and loyalty, product and
service development, price and service modelling, key account research, product
and corporate branding.
Contact Us
To learn more about our technology, media and telecoms research capabilities
contact us at info-uk@harrisinteractive.com
or call 020 8263 5200.
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