The Survey of European Frequent Flyers

AirTrack is the independent annual tracking study amongst business travellers, featuring results on all major European airlines and low-cost carriers. Building on 12 years of continuous tracking and ad-hoc research within the airline sector, Harris Interactive can help airlines understand the European business traveller, by tracking:

• Usage and awareness patterns
• Satisfaction with service levels (20 performance factors)
• Selection criteria
• Frequent flyer programmes
• Branding and imagery
• Trends and emerging issues

• Interviews conducted by telephone (rather than potentially biased in-flight surveys) measuring experience over a full year to reduce any bias from a flight-specific experience.
• Advanced methodologies applied in analysis of results, including Derived Importance and Harris Interactive Bias Correction.
• Carriers are rated by both customers and non-customers.
• Comparative data can be tracked over time and includes splits by country and travel class.
• Customised reporting and on-site presentations deliver results and assist action plans.
• Questionnaire is updated annually to reflect emerging trends in the industry. Clients subscribing to the survey prior to fieldwork are able to contribute to the questionnaire design and specify question developments of interest.
• The syndicated approach delivers detailed and comprehensive research (based on over 2,500 pan-European interviews) with substantial cost benefits over an individually commissioned study.

AirTrack Brochure - PDF Format (1.05 mb)