For more than 25 years, Harris Interactive has developed a wide range of research expertise that enables us to provide enterprises with the most effective and profitable business solutions. We maximise our industry knowledge by applying advanced methodologies to assure research accuracy. Our dedicated R&D professionals are setting new standards for developing state-of-the-art tools for analysing industries and developing business solutions. Please explore these links to learn more about our expertise.

Brand Equity increases the value of your brand by determining consumer perceptions of brand quality and how they relate to market share. The service identifies the "triggers" that influence brand selection, allowing for the management of your brand to improve customer retention and acquisition. EquiTrend^® is the core of our multi-brand study of brand health (run annually in the UK and the US) to which any interested companies may subscribe.

Customer Loyalty increases your customers’ commitment to your products and services by gaining insight into market intelligence and recommending actions to increase customer satisfaction and loyalty. The Customer Loyalty practice can help you achieve measurable gains in revenues and profitability by identifying and measuring key drivers of customers' perceived value relative to the competition, and then apply these results to increase loyalty.

Marketing Communications Research (MCR) has market research solutions to test the performance of your marketing communications across all media. From ideation to concept and communications tests to brand loyalty measurement, we offer online qualitative and quantitative methodologies that measure and test the effectiveness of your marketing message.

Market Segmentation allows you to differentiate and leverage the cultural differences and behaviour patterns of the world's marketplaces to best position your brand domestically and internationally. We supply information on how various customer segments make their purchase decisions and what drives brand selection. Market Segmentation identifies how to target the most profitable segments for your products.

The Harris Poll - Global Omnibus is a fast and cost-effective online omnibus service that enables you to ask questions and get projectable answers from a representative sample of British adults (age 16+). Each month we interview 2,000 respondents nationwide. The large sample means that this is an ideal way to reach low incidence populations. Read more about The Harris Poll – Global Omnibus.

Predictive Marketing analyses marketplaces in their current state while forecasting future opportunities, manages the future by measuring the impact of options and actions that can be taken today, and simulates real-world outcomes without real-world risk. You can make accurate estimates of unit sales and shares at various prices for new and existing products or services. Predictive Marketing also identifies and assesses the driving influences for improvements in customer loyalty. 

Pricing services offered by Harris Interactive allow you to determine the most desirable pricing structure to maximise profits. We can predict the effect that pricing has on sales and competition, gauge how competitive price changes impact your business, and engage in complex "pricing games" to establish how market shares will change under multiple-pricing scenarios.

Product Development and Improvement provides solutions for optimal pricing, product performance and features and determines how the attributes of a new/improved product or service will affect marketplace success. We can also analyse competitors, their services and features, and how these factors translate to market share. Product Development and Improvement can identify the most critical market needs, brand attributes, features and imagery.