For six years, the Annual RQ results have been featured prominently in The Wall Street Journal^®. This annual survey measures the reputations of the 15 most visible companies in the United Kingdom, Germany and France. The companies were measured as part of this year's Annual RQ-including companies in the airline, oil/energy, technology, and retail sectors. Each company was evaluated by approximately 600 adults (18+ years) in the respective country. Results from the Annual RQ 2004 first appeared in The Wall Street Journal on November 15, 2004. View archived Annual RQ results and reprints.

Here are the 60 most visible companies in America.

Here are the 15 most visible companies in the UK:

Rank	Company Ranked in the Annual RQ 2004	2004
1	Virgin Group	77.18
2	Sony	76.12
3	The Body Shop	74.37
4	Microsoft	74.11
5	Tesco	72.84
6	John Lewis Partnership	72.4
7	Wal-Mart	69.25
8	J.Sainsbury PLC	67.54
9	United Co-op	64.62
10	British Airways	62.74
11	Marks & Spencer Group	62.11
12	BT (British Telecom	59.58
13	Royal Dutch Shell	58.06
14	Centrica	56.86
15	McDonald's	56.2

Here are the 15 most visible companies in Germany:

Rank	Company Ranked in the Annual RQ 2004	2004
1	Porsche	75.41
2	ALDI	75.19
3	BMW	73.18
4	Microsoft	69.99
5	Siemens	68.99
6	BASF	68.72
7	DaimlerChrysler	68.69
8	Volkswagen	68.53
9	Bayer	67.07
10	McDonald's	62.82
11	Schlecker	61.17
12	Deutsche Bank	55.47
13	Deutsche Post	54.9
14	Deutsche Telekom	52.9
15	Deutsche Bahn	45.88

Here are the 15 most visible companies in France:

Rank	Company Ranked in the Annual RQ 2004	2004
1	L'OREAL	76.14
2	Danone	73.51
3	Microsoft	69.76
4	PSA Peugeot Citroen	69.24
5	Carrefour	68.19
6	EDF	67.52
7	Renault	67.27
8	Air France	64.36
9	La Poste	61.05
10	Total	59.22
11	McDonald's	58.94
12	SNCF	58.37
13	France Telecom	54.16
14	Credit Lyonnais	46.45
15	Vivendi	43.36

For media inquiries regarding our published research, contact our Public Relations department.