Research Tools

Harris Interactive’s reputation for developing practical research tools is second to none. Our researchers have had extensive experience in developing methodologies that will deliver the data you need to make critical business decisions. You can find out more about them by reading on or by sending us an email message.

Component Assessment (Compass^TM)

The Compass™ technology has been successfully applied around the world to help our clients identify which attributes and benefits are most important in a decision-making process. The results of a Compass study are unique and more effective than other competitive "rating scales" because our methodology identifies the magnitude of importance behind each decision and the most accurate ranking of variables. Compass is cost-effective and valuable for small-scale studies as well as large market evaluations.

Insight

Whereas Compass measures the importance of attributes and benefits, Insight provides additional in-depth understanding of the factors that help to differentiate one supplier from another. By identifying and acting on these "contract winning" factors, businesses gain a significant competitive advantage.

Customer Loyalty Threshold Analysis

Harris Interactive has proven that a specific improvement in performance does not necessarily result in an increase in customer loyalty. The Customer Loyalty Threshold Analysis is designed to identify which performance levels are critical in establishing customer loyalty, which levels are liable to make customers defect and which levels are less significant. This analysis enhances business performance by revealing where the link lies between satisfaction and loyalty.

Harris Interactive Bias Correction

This unique methodology removes the individual bias factor that results from the different ways people use rating scales. Bias Correction is applied when conducting regional and international studies where multicultural differences affect the comparability of ratings. This proprietary methodology is more advanced than merely normalising or transforming international ratings that don't take into consideration a group's "grading tendencies." Bias Correction enhances research accuracy, and is an added value that can only be found at Harris Interactive.

Predictive Segmentation^TM

This proprietary technique provides a quantum-leap improvement over conventional clustering segmentation, which often fails to deliver in practice. Predictive Segmentation™ can offer brand usage differentiation up to three times greater than what can be achieved with conventional segmentation solutions.

Price Elasticity Measurement System (PEMS^TM)

This specialised methodology helps clients determine and evaluate multiple pricing issues and strategies. The flexibility and uniqueness of PEMS™ allows clients to evaluate more price points with fewer samples. It also provides the most accurate testing of price points within a competitive set, accurately mirrors purchase patterns based on price, and predicts how pricing affects purchase behaviour and frequency.

Interactive Report Navigator

This new multimedia interactive approach allows clients to review research data and results in a non-linear fashion. It provides data from client studies on a CD-ROM that is easy to access and navigate. And with multilingual and voice technologies, global corporations will now have the capability to instantly translate and present their marketing analyses and actions worldwide.

Discrete Choice Modelling (DCM)

Harris Interactive's Discrete Choice Modelling is a "trade-off" method that allows clients to create realistic competitive environments to predict market actions and to distinguish the most important attributes behind purchase decisions. This is especially helpful in configuring new products and services in ways that maximise market share. Clients receive DCM results in a user-friendly PC-based simulator with a simple interface that allows them to manipulate research variables to determine multiple scenarios and outcomes in market share and revenue. Harris Interactive is a recognised leader in DCM studies covering a wide range of industries in multiple countries and languages.