The Harris Poll® #89, September 10, 2007

The Coasts Are Tops as California and New York City Are Most Popular Places People Would Choose to Live, According to Latest Harris Poll

Easy access to the beach seems to be a key factor in deciding which state people would choose to live. According to a new Harris Poll, California remains number 1 this year, followed by Florida, which moved up from number three and Hawaii, which has dropped from number two. Florida has been in the top three ever since this question was first asked in 1997. When it comes to which city people would live in, New York City comes in as number one for the ninth time (out of the last 10 opportunities), San Diego, CA moves up one spot to second and Seattle, WA also moves up one place to be the third most popular city.

These are some of the results of The Harris Poll®, a nationwide survey of 2,694 adults conducted online between August 7 and 13, 2007 by Harris Interactive®.

The next most popular states in which people would like to live are: North Carolina (#4, remaining the same as last year); Colorado (#5, moving up from #7); Texas (#6, dropping from #5); New York (#7, moving up from #8); Arizona (#8, moving up from #9); and Oregon (#9, moving up from #10). Three states are tied for the tenth spot on this list: Washington (was #6 last year); Tennessee (was #11 last year) and Virginia (was #12 last year).

Age plays a small role in the state people would choose to live in. The top choice for Baby Boomers (those aged 43-61) would be Hawaii, while California is tops for the other generations. For Echo Boomers (those aged 18-30), Texas moves up and is their number 2 choice. Generation Xers (those aged 31-42) and Matures (those 62 and older) break ranks with their 5th spot; for Gen Xers it is Pennsylvania and for Matures, the number 5 position goes to Oregon.

Favorite U.S. Cities to Live In

After NYC, San Diego and Seattle, the trend is to go West with one exception: San Francisco, CA (which dropped from #2 to #4). Las Vegas, NV remained the same as last year (#5); while Orlando, FL (#6, jumping up from #14), Honolulu, HI (#7, dropping from #6), Phoenix, AZ (#8, moving up from tied for #12), Denver, CO (tied for #9, dropping from tied for #7) and Los Angeles, CA (tied for #9, up from #11) all changed positions. Returning to the list of the 15 top cities this year are Charlotte, NC at #13 and Miami, FL at #15. Dropping out of the top 15 are Atlanta, GA (tied for #7) and Nashville, TN (#15).

TABLE 1

STATES WHERE MOST PEOPLE WOULD LIKE TO LIVE - APART FROM THEIR OWN STATE

"If you could live in any state in the country, except the state you live in now, what state would you choose to live in?"

Base: All U.S. Adults

 

1997

1998

1999

2000

2001

2002

2003

2005

2006

2007

California

3

3

2

5

2

1

1

1

1

1

Florida

1

1

1

1

1

2

2

2

3

2

Hawaii

7

=7

=9

7

3

3

3

3

2

3

North Carolina

6

4

4

3

7

5

8

=8

4

4

Colorado

4

2

3

2

4

4

4

4

7

5

Texas

10

=7

5

=10

12

14

7

=8

5

6

New York

*

=15

*

=10

8

8

5

5

8

7

Arizona

2

5

6

4

6

6

6

6

9

8

Oregon

9

9

15

14

9

10

11

7

10

9

Washington

8

12

8

6

5

9

10

11

6

=10

Tennessee

5

6

13

15

10

7

*

10

11

=10

Virginia

14

11

=9

=8

=14

=12

9

12

12

=10

Georgia

11

14

12

=8

13

15

14

13

13

13

Pennsylvania

*

*

*

*

*

*

*

*

14

14

Alaska

15

15

=9

13

=14

=12

15

14

*

15

= Tied for that position

* Not in top 15.

RETURNING TO TOP 15 THIS YEAR

Alaska (#15)

Dropped Out of Top 15 This Year

Montana (was #15)

TABLE 2

TOP FIVE STATES – BY AGE AND GENDER

"If you could live in any state in the country, except the state you live in now, what state would you choose to live in?"

Base: All U.S. adults

 

Generation

Gender

Rank

Echo Boomers (18 to 30)

Gen X (31 to 42)

Baby Boomers (43 to 61)

Matures (62+)

Men

Women

1

California

California

Hawaii

California

California

Hawaii

2

Texas

Hawaii

Florida

Florida

Florida

California

3

New York

Florida

California

Hawaii

Hawaii

Florida

4

Florida

North Carolina

North Carolina

North Carolina

North Carolina

North Carolina

5

Hawaii

Pennsylvania

Colorado

Oregon

Texas

New York

 

TABLE 3

U.S. CITIES PEOPLE WOULD MOST LIKE TO LIVE IN OR NEAR TO

"If you could live in or near any city in the country except the one you live in or nearest to now, which city would you choose?"

Base: All U.S. Adults

 

1997

1998

1999

2000

2001

2002

2003

2005

2006

2007

New York, NY

1

2

1

1

1

1

1

1

1

1

San Diego, CA

=7

=7

9

5

=2

8

2

2

3

2

Seattle, WA

2

4

2

3

4

3

=9

5

4

3

San Francisco, CA

=5

1

3

=6

=2

2

3

4

2

4

Las Vegas, NV

*

=15

12

=6

=5

=14

4

3

5

5

Orlando, FL

*

*

*

*

*

*

12

*

14

6

Honolulu, HI

*

*

*

*

*

*

=13

8

6

7

Phoenix, AZ

3

=5

10

=10

10

*

7

13

=12

8

Denver, CO

4

=5

6

4

=5

=6

=9

7

=7

=9

Los Angeles, CA

*

14

=13

=12

11

10

5

12

11

=9

Chicago, IL

10

=12

5

=6

=7

=6

6

6

9

11

Boston, MA

=7

=7

7

9

=7

12

=13

11

10

12

Charlotte, NC

14

*

*

*

=13

*

*

*

*

13

Portland, OR

12

=12

=15

=12

=13

=14

8

10

=12

14

Miami, FL

13

*

*

=14

=13

11

=15

*

*

15

= Tied for that position

* Not in top 15

cities New to top 15 this year

Charlotte (#13); Miami (#15)

Cities which dropped out of top 15 this year

Atlanta (was tied for #7); Nashville (was #15)

Methodology

This Harris Poll® was conducted online within the United States between August 7 and 13, 2007 among 2,694 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

J31427

Q805, 810



©2007, Harris Interactive Inc. All rights reserved. Reproduction prohibited without the express written permission of Harris Interactive.



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