More Than Half of Americans Never Read Political Blogs

Republican Blog Readers More Likely Than Democrats to Believe Blogs are More Accurate and Valuable Than Mainstream Media

For every political persuasion, it seems like there is at least a handful of political blogs which chart attitudes and opinions on campaigns, issues and candidates relevant to that political leaning. One always hears about a blog breaking news before the "mainstream media" actually covers it. But are people really reading these blogs? The answer is no, as over half of Americans (56%) say they never read blogs that discuss politics. Just under one-quarter (23%) say that they read them several times a year and just 22 percent of Americans read blogs regularly (several times a month or more).

These are some of the results of a nationwide Harris Poll of 2,302 U.S. adults surveyed online between January 15 and 22, 2008 by Harris Interactive^®.

While it could be said that blogs are just a younger person’s folly, in our study this is not the case. Just nineteen percent of Echo Boomers (those aged 18-31) regularly read a political blog and only 17 percent of Gen Xers (those aged 32-43) say the same. Matures (those aged 63 and older) are actually the generation most likely to be political blog readers as just over one-quarter (26%) say they regularly do so followed by 23 percent of Baby Boomers (those aged 44-62). Also, one hears of the rabid blogs on both sides of the political aisle, but just 22 percent of Republicans and 20 percent of Democrats regularly read blogs. Independents are the ones slightly more likely to read these, as just over one-quarter (26%) say they regularly read political blogs.

Looking at those who regularly do read political blogs, over half (54%) read one or two at least once a week with an additional 22 percent reading 3-4 at least once a week. And, while they may read these, they do not comment on them. Over two-thirds (69%) of those who regularly read blogs did not comment on one in the previous week. Republicans are slightly more likely than Democrats to comment. One-third of Republicans (34%) commented in the previous week compared to 28 percent of Democrats.

One of the criticisms about blogs is their accuracy. Since anyone can write a blog or comment on one, there is no sense of fact checking. Well, only one in five (22%) regular blog readers say the information they read on blogs is less accurate when compared to the mainstream media while three in ten (30%) say it is more accurate and almost half (48%) say just as accurate. Besides accuracy, there is also a value issue. When compared to the mainstream media, one-third of regular blog readers (33%) say the information they read on blogs is more valuable, half (49%) say just as valuable and just 18 percent say it is less valuable. Republicans are more likely to find value (41%) and accuracy (37%) in the information they read on blogs than Democrats are (25% and 21% respectively).

With the bruising primary season so far, one would think that political blogs would be a logical place for many Americans to turn to for more information, but this is obviously not the case. Much was made of the power of the blogs in 2004 – for both Republicans and Democrats, and, as the campaign season changes from the primary into the general, this could still be what happens. Or, maybe the novelty of blogs has faded. As the cable news channels all have seen their viewership rise with each passing debate, primary and caucus, maybe political news watchers are leaving the Internet for their political information and going back to television.

"Thinking specifically of one type of source, how often do you read online journals, web logs or blogs that discuss politics?"

Base: All adults

Note: Percentages may not add to 100% due to rounding

"How many online journals, web logs, or blogs that discuss politics do you read at least once a week?"

Base: Regularly read blogs

Note: Percentages may not add to 100% due to rounding

"Within the last week, how often have you commented on or posted material to an online journal, web log or blog?"

Base: Regularly read blogs

Note: Percentages may not add to 100% due to rounding

"Compared to the mainstream news media, the information I read online journals, web logs or blogs is…?"

Base: Regularly read blogs

Note: Percentages may not add to 100% due to rounding

"Compared to the mainstream news media, the information I read online journals, web logs or blogs is…?"

Base: Regularly read blogs

Note: Percentages may not add to 100% due to rounding

This Harris Poll^® was conducted online within the United States January 15 and 22, 2008, among 2,302 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100 percent response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

J33083

Q560, 565, 570, 575, 578