Obama Maintains Eight Point Lead over McCain Among Registered
Voters
Some Unusual Demographic Differences Raise Warning Signals for
Candidates
ROCHESTER, N.Y. – August 12, 2008 – Senator Barack
Obama retains an eight point lead over Senator John McCain among registered
voters in the latest Harris Poll, virtually unchanged since the nine point lead
he enjoyed in early July.
Some polls report the voting intentions of all adults, while
others report on registered voters (or those who claim to be registered) and of
so-called "likely voters." In this Harris Poll, it makes very little
difference which analytic method is used. Obama enjoys an eight-point lead among
all adults without using the leaner questions and a nine point lead when the
leaner question is used. Among registered voters he has an eight point lead,
with and without using the leaner question.
Typically the Harris Poll does not focus on likely voters
until after the party conventions because we believe it is too early to make
sound judgments about who is, or is not, likely to vote before Labor Day. Most
polls also ask people who are not sure how they would vote a so-called
"leaning" question, asking people which way they lean.
In many previous elections Republican candidates have done
slightly better among registered voters than among all adults, reflecting the
fact that they are somewhat more likely than Democrats to register to vote. The
fact that there is no such difference in this poll may reflect the fact that
many new voters registered to vote in the Democratic primary elections.
Demographics Analysis
Demographic analysis of these voting intentions shows that
this is not a typical election. Indeed, some demographic groups are behaving
quite atypically. This demographic analysis also raises several warning signs
for both candidates. These are some of the results from the latest Harris Poll
of 2,834 U.S. adults surveyed online between August 1 and 7, 2008 by Harris
Interactive®:
- Age:
Obama’s lead is critically dependent on his 33 point lead among
Echo Boomers, people under 32 – but they are usually are the least likely
generation to actually vote. If they do not vote very heavily in November this
would hurt Obama’s chances. McCain leads among "Matures," those
over 62, by nine points, the generation that is usually the most likely to
vote;
- Gender:
There is currently no gender gap in this election. Obama’s
lead is almost the same among men (+8 points) and women (+10 points);
- Race:
Obama currently wins virtually all the African-American vote
(+91) and most of the crucial Hispanic vote (+25) but loses the white vote by
eight points. In the past whites were more likely to vote than blacks or
Hispanics;
- Education:
In many elections, those with only a high school education
or less vote heavily Democratic; in this poll, McCain actually leads by four
points. This is the group where Obama’s race is most likely to hurt him.
Obama leads among those with some college (+16), college graduates (+14) and
has his biggest lead among those with post-graduate education (+30). However
because more educated people are more likely to vote these findings are not
good news for McCain;
- Income:
There is only a modest correlation between income and voting
intentions. Obama leads among all income groups, with a 17 point lead among
those with less than $35,000 and six points among those earning $75,000 or
more;
- Party Identification:
Unsurprisingly, most Democrats prefer Obama
(+72) and most Republicans favor McCain (+71). The crucial Independent vote
currently tilts toward Obama by 11 points;
- Political Philosophy:
Conservatives favor McCain by 52 points and
Liberals favor Obama by 73 points. The very important Moderate vote, a larger
group than either Conservatives or Liberals, currently prefers Obama over
McCain by 19 points.
TABLE 1
PRESIDENTIAL ELECTION VOTING INTENTIONS – ALL ADULTS
"We’d like to get your opinion about how you might vote
in the election for president on November 4th, 2008. If the
presidential election were held today, for whom would you most likely
vote?"
Base: All adults
| |
|
Barack Obama, Democratic Party |
John McCain, Republican Party |
Ralph Nader, Independent |
Bob Barr, Libertarian Party |
Other |
Not Sure |
Obama Lead |
|
August 1 – 7 Initial question
|
% |
42 |
34 |
2 |
1 |
3 |
17 |
+8 |
|
With follow* up "leaner" question |
% |
46 |
37 |
3 |
2 |
4 |
9 |
+9 |
|
July 3 – 11 Initial question
|
% |
43 |
33 |
2 |
2 |
3 |
18 |
+10 |
*Those who said "not sure" were asked "Well, if you had to
say, toward whom would you lean for president?"
Note: Percentages do not add up to exactly 100% due to rounding
TABLE 2
PRESIDENTIAL ELECTION VOTING INTENTIONS – REGISTERED VOTERS
"We’d like to get your opinion about how you might vote
in the election for president on November 4th, 2008. If the
presidential election were held today, for whom would you most likely
vote?"
Base: Registered Voters
| |
|
Barack Obama, Democratic Party |
John McCain, Republican Party |
Ralph Nader, Independent |
Bob Barr, Libertarian Party |
Other |
Not Sure |
Obama Lead |
|
August 1 – 7 Initial question
|
% |
44 |
36 |
2 |
1 |
3 |
15 |
+8 |
|
With follow* up "leaner" question |
% |
47 |
38 |
3 |
2 |
3 |
7 |
+9 |
|
July 3 – 11 Initial question
|
% |
44 |
35 |
2 |
2 |
3 |
16 |
+9 |
*Those who said "not sure" were asked "Well, if you had to
say, toward whom would you lean for president?"
Note: Percentages do not add up to exactly 100% due to rounding.
TABLE 3
DEMOGRAPHICS OF PRESIDENTIAL ELECTION VOTING INTENTIONS (WITH
"LEANERS") – AMONG REGISTERED VOTERS
"We’d like to get your opinion about how you might vote
in the election for president on November 4th, 2008. If the
presidential election were held today, for whom would you most likely
vote?"
"Well, if you had to say, toward whom would you lean for
president?"
Base: All Registered Voters
| |
|
Barack Obama, Democratic Party |
John McCain, Republican Party |
Ralph Nader, Independent |
Bob Barr, Libertarian Party |
Other |
Not Sure |
Obama Lead |
|
All Registered Voters |
% |
47 |
38 |
3 |
2 |
3 |
7 |
+9 |
|
Generation: |
|
|
|
|
|
|
|
|
|
Echo Boomers (18-31) |
% |
57 |
24 |
3 |
2 |
5 |
9 |
+33 |
|
Gen. X (32-43) |
% |
45 |
42 |
3 |
2 |
2 |
7 |
+3 |
|
Baby Boomers (44-62) |
% |
47 |
40 |
2 |
2 |
3 |
7 |
+7 |
|
Matures (63+) |
% |
40 |
49 |
3 |
1 |
3 |
5 |
-9 |
|
Gender: |
|
|
|
|
|
|
|
|
|
Male |
% |
48 |
40 |
2 |
2 |
2 |
6 |
+8 |
|
Female |
% |
47 |
37 |
3 |
1 |
4 |
8 |
+10 |
|
Race/Ethnicity: |
|
|
|
|
|
|
|
|
|
White |
% |
39 |
47 |
3 |
2 |
4 |
6 |
-8 |
|
Black |
% |
93 |
2 |
1 |
- |
* |
3 |
+91 |
|
Hispanic |
% |
54 |
29 |
3 |
1 |
3 |
11 |
+25 |
|
Education: |
|
|
|
|
|
|
|
|
|
High school or less |
% |
40 |
44 |
3 |
1 |
4 |
8 |
-4 |
|
Some college |
% |
51 |
35 |
3 |
1 |
3 |
7 |
+16 |
|
College graduate |
% |
51 |
37 |
3 |
3 |
1 |
5 |
+14 |
|
Post grad |
% |
61 |
31 |
1 |
2 |
1 |
4 |
+30 |
|
Household Income: |
|
|
|
|
|
|
|
|
|
Less than $35,000 |
% |
50 |
33 |
4 |
1 |
4 |
8 |
+17 |
|
$35,000 - $49,999 |
% |
47 |
37 |
3 |
1 |
4 |
8 |
+10 |
|
$50,000 - $74,999 |
% |
46 |
41 |
3 |
2 |
1 |
8 |
+5 |
|
$75,000 or more |
% |
48 |
42 |
2 |
2 |
3 |
3 |
+6 |
|
Party I.D.: |
|
|
|
|
|
|
|
|
|
Republican |
% |
10 |
82 |
2 |
2 |
1 |
4 |
-72 |
|
Democratic |
% |
80 |
9 |
2 |
* |
3 |
5 |
+71 |
|
Independent |
% |
44 |
33 |
5 |
2 |
4 |
12 |
+11 |
|
Political Philosophy: |
|
|
|
|
|
|
|
|
|
Conservative |
% |
17 |
69 |
2 |
3 |
4 |
6 |
-52 |
|
Moderate |
% |
52 |
33 |
3 |
1 |
3 |
8 |
+19 |
|
Liberal |
% |
81 |
8 |
3 |
1 |
1 |
5 |
+73 |
Note: Percentages do not add up to exactly 100% due to rounding.
*Less than 0.5%.
"-" indicates no response
Methodology
This Harris Poll® was conducted online within the
United States between August 1 and 7, 2008 among 2,834 adults (aged 18 and
over). Figures for age, sex, race/ethnicity, education, region and household
income were weighted where necessary to bring them into line with their actual
proportions in the population. Propensity score weighting was also used to
adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use
probability sampling, are subject to multiple sources of error which are most
often not possible to quantify or estimate, including sampling error, coverage
error, error associated with nonresponse, error associated with question wording
and response options, and post-survey weighting and adjustments. Therefore,
Harris Interactive avoids the words "margin of error" as they are
misleading. All that can be calculated are different possible sampling errors
with different probabilities for pure, unweighted, random samples with 100%
response rates. These are only theoretical because no published polls come close
to this ideal.
Respondents for this survey were selected from among those
who have agreed to participate in Harris Interactive surveys. The data have been
weighted to reflect the composition of the adult population. Because the sample
is based on those who agreed to participate in the Harris Interactive panel, no
estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of
the National Council on Public Polls.
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