Harris Interactive’s Financial Services Research Practice combines expertise in finance with a 45-year heritage in market research. Our team provides leading companies in the financial services industry with the critical knowledge necessary to make sound, strategic business decisions.
Our research is used to develop actionable insights that give you the competitive edge you need in tackling today's marketplace. Our proprietary products and custom research services focus on three primary sectors - Banking and Payment Systems, Insurance, and Investments and Securities - with a particular emphasis on current trends impacting the industry.
Of special note, our group focuses on tapping into the hard-to-reach audiences that are critical to the business of most financial services firms, such as:
- Affluent and High-Net-Worth Individuals
- CFOs and other key Decision-Makers
- Benefits Administrators
- Small Business Owners
- Financial Advisors/Planners
- C-Suite and other Senior Executives
- Our Clients' Customers
- Household Financial Decision-Makers