Harris Interactive’s global Oil & Energy Research Practice provides valuable insights into upstream and downstream oil and energy production, retail and distribution. Through our unique B2B and B2C research capabilities, we are able to access key industry groups and deliver in-depth consumer market intelligence using our proprietary Harris Poll OnlineSM Panel.
Over the past several years, Harris Interactive has provided over one million completed research studies in the oil and energy industries. Our expertise spans:
- Retail Gas, Lubricants, and Car Care
- Branded Credit Card and Financial Services
- Customer Loyalty and Satisfaction Program Effectiveness
- Concept Testing and New Product Development
- Shelf-Impact Product Packaging
- Market Segmentation and Potential
- Product Pricing
- Advertising Awareness, Testing, Tracking, and Effectiveness
- Brand Strategy
- Corporate Reputation
Our team specializes in market intelligence through consumer connectivity:
- In-depth global and regional oil and energy industry knowledge
- Rapid consumer and B2B research capabilities
- Experience in migrating phone and mail tracking studies to Internet methodologies
- In-house marketing sciences and advanced analytics experts
- Knowledge of key market drivers