The 16^th Annual Loyalty Conference, May 2009

Held at the Silverado Resort in Napa, CA, the conference was designed to present insights and actual business results achieved from loyalty research in a variety of industries and marketplace situations. Driving organizational change based on practical advice from loyalty research is the strong focus of the newly-formed global Harris Interactive practice for Stakeholder Relationship Consulting, the sponsor of the event.

Attended by marketing and research executives from an array of b2b and b2c industries and companies, the conference theme – Loyalty In Action: Practical Guidance. Proven Results – was addressed and delivered in keynote presentations by customer behavior expert Jill Griffin (Griffin Group) and CRM consultant Liz Roche (Hewlett-Packard).

"I enjoyed the range of companies and industries represented. Great new information and takeaways from virtually every presenter."

Also featured were insightful case study presentations by Emerson, Mass Mutual, AutoTrader, NCR, TELUS, and EarthLink, who spoke about how their respective organizations have applied loyalty research.

In addition, attendees participated in hands-on team case studies where they collaborated on solving real-world stakeholder relationship-related challenges.

Commenting on the success and value of the conference, Stefan Schmelcher, Harris Interactive’s President, Global Practice Leader for Stakeholder Relationship Consulting stated: "The current economic environment has rapidly changed the context for stakeholder relationship management. The conference confirmed that companies must develop interactive networks of relationships to capitalize on new opportunities and respond to threats. Research approaches that enable companies to align their go-to-market strategies against stakeholders’ expectations are key to creating differentiation in the marketplace."

"Was able to take many small “tweaks” for our program."

Jim Heisler, Director of the Global Center of Excellence for Stakeholder Relationship Consulting, added: "It was exciting to see how enthusiastically attendees shared experiences and learned from one another and expressed the desire to continue this dialogue with one another post Napa."

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Harris Interactive Napa Loyalty Conference is on LinkedIn.

Further information about the conference and specific presentations can be obtained by contacting Heather Campo, Harris Interactive Marketing, at hcampo@harrisinteractive.com.