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Firms agree to expand Internet-based market research inside and outside Japan
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Rochester, NY and Tokyo, Japan – September 28,
2000 – Harris Interactive (Nasdaq:
HPOL), the global leader in Internet-based market research, and Dentsu, Inc.,
Japan’s leading advertising agency, have signed a joint agreement to expand
Internet-based market research capabilities in Japan.
Harris Interactive has agreed to provide Dentsu
with access to its panel of over seven million online respondents for conducting
market research in the United States and other countries. Dentsu has agreed to
cooperate with Harris Interactive in developing the online market research
business in Japan. Both companies have also agreed to collaborate to develop and
improve market research technology, both inside and outside of Japan.
"This agreement is another solid step in
Harris Interactive’s international expansion journey," said Gordon S.
Black, chairman and CEO of Harris Interactive. "I am positively thrilled
with this opportunity to join forces with Dentsu -- a world-leader in innovative
marketing and global communications. Together, I know we will do great
things."
For Dentsu, its new relationship with Harris
Interactive will allow it to leverage the advantages of conducting market
research via the Internet. The partnership will enhance its ability to provide
clients with better knowledge of the U.S. and world marketplaces.
The agreement was signed on September 26 in
Tokyo.
About Dentsu, Inc.
Dentsu Inc. is one of the world's largest
advertising companies. Its worldwide network employs approximately 14,000 people
and maintains offices in 41 cities and 27 countries around the globe. Founded in
1901, Dentsu has led the Japanese communications industry for close to 100
years. In offering its Total Communications Services, the company goes beyond
traditional mass media services to include nearly every aspect of creative
communications and today offers a breadth of services unrivaled by its
competitors. Dentsu’s corporate philosophy stresses a never-ending pursuit of
excellence in global communications. For more information about Dentsu, please
visit http://www.dentsu.co.jp/ENG/index.html
About Harris Interactive, Inc.
Harris Interactive (Nasdaq: HPOL), the global
leader in online market research, uses Internet-based and traditional
methodologies to provide its clients with information about the views,
experiences, behaviors and attitudes of people worldwide. Known for its Harris
Poll, Harris Interactive has over 40 years experience in providing its
clients with market research and polling services including custom, multi-client
and service bureau research, as well as customer relationship management
services. Through its US and Global Network offices, Harris Interactive conducts
research in more than 80 different countries, in more than 30 different
languages. Harris Interactive uses its proprietary technology to survey its
database of more than 7 million online panelists. For more information about
Harris Interactive, please visit our Web site at www.harrisinteractive.com.
EOE M/F/V/H
Safe Harbor Statement
This media release includes statements that may constitute forward-looking
information. We caution you that these forward-looking statements are subject to
risks and uncertainties that could cause actual results to differ materially
from those discussed. Additional detailed information concerning a number of
factors that could cause actual results to differ is readily available in the
"Risk Factors" section of our Prospectus, dated December 6, 1999 and
filed with the Securities and Exchange Commission pursuant to the Securities Act
of 1933.
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For more information about this release or Harris Interactive, please contact: |
Mr. Dan Hucko
Harris Interactive
716-272-8400 ext. 7470
dhucko@harrisinteractive.com |
Mr. Koichi Sonoda
Corporate Communications, Dentsu Inc.
Tel 81-3-5551-5599
d07213@esq.dentsu.co.jp
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