While Players and Owners Debate Steroid Tests for MLB Players, the Public Clearly Expects Players to Come Clean

New research by Harris Interactive shows a full 70% of Americans feel Major League Baseball should test players for steroids

Rochester, NY—July 8, 2002—While disputes rarely emerge over high altitude training chambers, the introduction of new materials to be used in rackets and golf clubs, artificial turf, etc., players and owners continue to debate the need to test Major League Baseball (MLB) players for steroids. There is no debate among fans, however, who clearly want to watch a ‘clean’ game. According to new research by Harris Interactive®, a full 70% of Americans think that MLB should test its players for steroids.

Nadine Gelberg, executive director of sports and entertainment research at Harris Interactive stated, "Technology disputes are usually couched within the rhetoric of safety; but where steroids are concerned, safety is only one issue. People recognize sports as business and accept the implementation of training technologies that are meant to promote and enhance the quality and success of sports. Steroids, however, are in a different class – they simply taint the game."

The study shows that 39% of Americans with an opinion think that between 11% and 50% of MLB players are currently using steroids. Would testing and banning steroids increase the fan base? Only 12% says their interest would increase if MLB cracked down on steroid use. The majority says their interest will remain the same.

Interestingly, among the diehard and avid MLB fans, the problem is perceived as much worse. Fifty-eight percent (58%) of the diehard and avid MLB fans believe that 11% to 50% of MLB players are using steroids, and a full 10% thinks the problem exists for more than 50% of MLB athletes. Virtually 80% of diehard and avid fans believe the league should test its athletes, with 19% saying it would increase their interest in the game.

This survey is part of Harris Interactive’s SportTainmentSM Poll, a survey that includes more than 10,000 completed interviews conducted during the last week of every month. The margin of error is plus or minus 2%.

About Harris Interactive®

Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll® and its pioneering use of the Internet to conduct scientifically accurate market research. We combine the power of unique methodologies and technology with international expertise in predictive, custom and strategic research. Headquartered in Rochester, NY, with offices across the United States, in the United Kingdom, in Japan and a global network of local market and opinion research firms, the Company conducts international research with fluency in multiple languages. EOE M/F/D/V

To become a member of the Harris Poll OnlineSM and be invited to participate in future online surveys, visit www.harrispollonline.com.

Press Contact:

Nancy Wong
Harris Interactive
585-214-7316 or 585-415-8931
nwong@harrisinteractive.com

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