Mexico City Poll on Attitudes to NAFTA, U.S. Security Checks and President Bush

ROCHESTER, NY—January 13, 2004— As President Bush met with Latin American leaders in Mexico this week, a survey in the Greater Mexico City area found that a modest plurality of Mexicans there support NAFTA, but overwhelmingly they think it benefits the U.S. more than Mexico. The poll also finds a large majority opposed to the presence of U.S. security agents in Mexico, and it shows that President Bush is very unpopular in Mexico City.

The survey was conducted by Indemerc Harris Interactive based on telephone interviews with 800 adults in Greater Mexico City conducted on January 8 and 9, 2004. The survey results were weighted to be representative of all adults in Mexico City.

"Do you approve or disapprove of the fact that Mexico is a member of the North American Free Trade Agreement with the United States and Canada?"

Base: All Adults

"What country has benefited the most from NAFTA, the United States, Mexico or Canada?"

Base: All Adults

"Do you approve or disapprove of American agents taking part in the security inspections at Mexico’s international airports?"

Base: All Adults

"Does the presence of American agents in Mexico’s international airports make you feel more secure or not?"

Base: All Adults

"Would you approve or disapprove of American agents performing any other police or inspection work in Mexico?"

Base: All Adults

"Do you approve or disapprove of the way the President of the United States of America, George Bush governs?"

Base: All Adults

These data are some of the results from a survey of 800 telephone surveys to adults 18 and over that were conducted on January 8-9, 2004 in Greater Mexico City by Indemerc Harris Interactive.

In theory, with probability samples of this size, one could say with 95 percent certainty that the results have a statistical precision of plus or minus 4 percentage points of what they would be if the entire Mexico City adult population had been polled with complete accuracy. Unfortunately, there are several other possible sources of error in all polls or surveys that are probably more serious than theoretical calculations of sampling error. They include refusals to be interviewed (non-response), question wording and question order, and weighting. It is impossible to quantify the errors that may result from these factors.

About Harris Interactive^®

Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll^®, and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, U.S.A., Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research through wholly owned subsidiaries—London-based HI Europe (www.hieurope.com) and Tokyo-based Harris Interactive Japan—as well as through the Harris Interactive Global Network of local market- and opinion-research firms, and various U.S. offices. EOE M/F/D/V

To become a member of the Harris Poll Online^SM and be invited to participate in future online surveys, visit www.harrispollonline.com.

Indemerc – Harris Interactive (www.indemerc-harris.com) is a Mexican marketing research firm based in Mexico City, Mexico. With over 25 years of research experience, Indemerc Harris Interactive has conducted over 5000 studies and since 1993 the company has been part of the Harris Interactive Global Network. Vicente Licona Y Galdi is a member of ESOMAR.

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive.com

Vicente Licona
Indemerc - Harris Interactive
+(52-55) 55 53 58 88
vliconacortes@indemerc-harris.com