Principles that Guide Our Public Research

Harris Interactive regularly shares research findings from Harris Polls and other industry-specific studies.

Because we are committed to disclosing accurate, complete and current information, we adhere to the highest market research industry standards. Some principles we follow for communicating research results may be found at:

• The National Council on Public Polls (NCPP)
• The Council of American Survey Research Organizations (CASRO)
• The British Polling Council (BPC)
• ARF Online Research Quality Council

Although we conduct research using multiple data collection modes, online research methods are becoming more prevalently used. Harris Interactive pioneered and continues to lead the industry in developing, promoting and applying online research techniques.

We include methodology information within every public disclosure of research results which includes details such as fielding dates, sample surveyed, geographic scope, mode used to field the study, demographic and propensity weighting information (for online surveys, if applicable), and more.

Contact Us

For inquiries regarding our published research, contact our Public Relations department.