Harris Interactive’s greatest assets are its leading-edge technology, online panel development capabilities and Internet research methodology. Our experts answer frequently asked questions and discuss the critical issues in their respective areas of knowledge.

Internet Research Methodology: Leonard Bayer, Executive Vice President and Chief Scientist, discusses the advantages of Internet research versus telephone and mail research, the validity of Internet survey results, and other topics.

Internet Research Panel: David Vaden, Executive Vice President, Chief Operations Officer and Chief Information Officer, provides information on Harris Interactive’s online research panel, including recruitment issues and the factors that influence response rates.

Technology: Leonard Bayer, Executive Vice President in his role as Chief Scientist, and David Vaden, Executive Vice President, Chief Operations Officer and Chief Information Officer, deliver an overview of Harris Interactive’s impressive technology capabilities, from survey capacity to online data collection software.