Harris Interactive’s Marketing Science and Advanced Analytics team is a seasoned group of research professionals, all of whom have advanced degrees in quantitative methods as well as years of applied experience.  Their combination of experience and analytic know-how enables them to provide advanced strategic and tactical insight for clients.

Our Marketing Science researchers are involved in the kick-off meetings; consult on measurement, questionnaire and sample design; and assist in the presentation of complex research findings.  The team often provides models of simulators to extend the impact of the research within your organization, and then consults with you on the optimal use of research results.  Some of our most prominent Marketing Science research specialties include:

• New Product Forecasting
• Segmentation
• Structural Equation Modeling
• Brand Positioning
• Product Feature Optimization via Choice Modeling or Conjoint Analysis
• Hierarchical Bayesian Estimate Techniques
• Equity Modeling of Brand Value and Franchise Strength