At Harris Interactive, we offer both demographic weighting (standard and customized) as well as advanced weighting. Our experts will work with you from start to finish ensuring that the proper questions are asked and that the weighting targets are including in the sampling plan.

Proper weighting is necessary because:

• Samples may not perfectly resemble their parent populations
• Different groups may respond at different rates
• Those who join online panels may have different attitudes and behaviors compared to the target population you are trying to observe

Our team of coding specialists is able to classify and categorize respondents’ written answers to establish more structured content and clearer insights.

Our team of researchers provides a cross-tabular output of data in PDF, Microsoft Excel or Word format.