Get Data!

If you need more than sample, Get Data! is the way to go. This option gives you the flexibility to field a survey in the methodology that matches your objectives.

Online Data Collection

Full-Service Online Data Collection

Full-service online data collection includes a combination of programming, hosting, and sample offerings that align with your individual needs. Best-in-class project managers will review your questionnaire and provide suggestions based on our in-depth online expertise. Given their recommendations, our experienced team of programmers will develop a high-quality survey.

Harris Interactive Panel

For sampling, you will receive access to our proprietary Harris Interactive Panel, which consists of individuals that have double opted-in and voluntarily agreed to participate in our various online research studies. Through our careful recruitment, management, and incentives, we are confident that we have one of the highest quality panels anywhere in the world with sufficient capacity to provide our clients with the feedback they need to make sound and compelling business decisions. Top-quality panels – coupled with deep profiling of our members – allows us to target and accurately survey certain low-incidence, hard-to-find subjects, rapidly survey large numbers of the general population, and conduct a broad range of studies across a wide array of industries and subject-matter sets.

Hosting

Our high-quality, accurate hosting processes make it easy for you to use your (or third party) lists for online survey work. You receive the same great service and benefits as our full-service data collection minus the sample.

Online Syndicated Data Collection

Our online syndicated data collection service, SynTrack Online, includes time-tested processes for making the transition from offline studies to online seamless and profitable. SynTrack Online is a world-class technical and consultative framework for transitioning syndicated studies to online. All data is reliably preserved by our seasoned transition experts. Our experienced researchers ensure that offline surveys are refined and perfected for online use – all without compromising the need for continuity. Additionally, trends are maintained through the utilization of advanced trending methodology.

Qualitative Research

Qualitative research typically refers to research that utilizes open-ended interviewing to explore and understand the how's and why's associated with consumer decision-making and behaviors. At Harris Interactive, our Qualitative Solutions Practice works with you to provide an in-depth understanding of your current or target customers' underlying motivations, values, attitudes, perceptions, and behaviors.

Our team has experience in every major industry. Our moderators and field managers have extensive experience in conducting both online and traditional qualitative work, resulting in thorough guidance and insights. Additionally, our offerings are global – with offices internationally and a network of qualitative research partners around the world.

Because of our unique structure at Harris Interactive, we are able to provide a consultative approach, project customization, and innovations typically associated with a boutique qualitative shop –while still retaining the resources, efficiencies, and reach associated with a large market research firm.

Qualitative Research Services

• Consultation with Clients and Internal Teams

• Qualitative Research Design from both a Methodological and Sample Perspective

• Proposal Generation

• Research Guide Design

• Research Project Management

• Professional Moderating and Interviewing Analysis, Reporting, and Implications

Qualitative Methods and Practices

• In-Person Methodologies

  • One-on-One Personal Interviews
  • Traditional Focus Groups
  • PulseLine Groups featuring a Perception Analyzer
  • Advanced Strategy Labs (ASLs)
  • Ethnographies
  • ValuesConnect
     
• Online Methodologies
  • One-on-One Interviews with Webcam Interviewing
  • Bulletin Boards
  • Chat Groups
  • Invoke Chat Platform (qual/quant hybrid)
• Online ASLs
• Online Communities
• Blogs
• Online ValuesConnect

Telephone Data Collection

Harris Interactive provides telephone fieldwork from Ottawa and Montreal, which is often employed as part of a parallel study or mixed-mode international study by clients.

Our offices host a fully networked and centrally monitored 275-station CATI phone center. Using an in-house multilingual team of interviewers, supervisors, quality control monitors and coders, we are able to handle large scale projects, multi-mode surveys, and more.