Client Services > Aerospace & Aviation Manufacturers
Aerospace & Aviation Manufacturers Research
Harris Interactive’s Aerospace
& Aviation Research Practice provides
valuable market research solutions to aerospace and aircraft manufacturers and
systems and parts suppliers around the globe. Our team understands and monitors
aerospace and aviation industry market trends while providing research insights
in several areas, including customer satisfaction, brand identity and
advertising effectiveness.
Enabling Informed Decisions
Conducting actionable B2C and B2B research requires an in-depth knowledge of
the aerospace and aviation industry. Harris Interactive’s unique perspective
and powerful research insights provide actionable market intelligence,
including:
Product Quality and Customer Satisfaction Tracking
- Commercial and private aircraft customer surveys and satisfaction tracking
- Cost-effective, innovative online methodologies
- Robust, demographically balanced sampling
- Leading edge analytics
- Quick inception-to-completion cycle times
Product Development and Performance Research
- Aircraft product features and pricing
- Exterior and interior styling
- Brand and product positioning
- Brand logo and badging
- Sales promotion and customer incentive studies
Online Qualitative Research Solutions
- Understand what your customers, distributors and dealers are thinking and
why
- Gather insights of "hard-to-reach" populations, allowing for
greater geographic dispersal, which gets a wider variety of respondents
participating in the same session, at the same time
- Savings in travel, time and money
Advertising and Marketing Audits
- Test the performance of your marketing and communications programs
- Measure and assess the impact of your advertising campaign
- Test the effectiveness of an execution communicating a specific message
- Determine your most impactful product designs, packaging or labeling is
Brand Development
Harris Interactive has helped hundreds of companies and organizations build
and manage corporate and product brands that match the success of their business
and reflect their strategies for growth.
- Identify, measure, and manage the equities of your particular brand
- Understand consumer decision-making in order to develop brand positioning
that is relevant, unique and compelling
- Reconcile products and services with your target audience’s desires
- Structure employee alignment to reflect the core values of the brand
Loyalty
Building customer loyalty and retaining profitable customers is a critical
component in any company's success. At Harris Interactive, we have dedicated an
entire division to the pursuit of this essential marketing discipline.
- Benchmark new model overall satisfaction
- Benchmark dealer sales, service and warranty satisfaction
- Enhance competitive positioning
- Increase customer retention and revenue
- Improve profit margins
Contact Us
For more details on aerospace and aviation research contact us at info@harrisinteractive.com
or call 877.919.4765.
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