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Understanding Automotive Consumer Technology Adoption and Future Purchase Behavior

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Harris Interactive’s AutoTECHCAST U.S. study provides OEM vehicle manufacturers and Tier 1-2-3 suppliers with in-depth U.S. consumer research on over 60 advanced automotive technologies utilizing the power of its multimillion members, Internet-based Harris Poll Online. This highly accurate research engine delivers superior data integrity, detailed consumer demographics and reporting flexibility to clients around the world.

AutoTECHCAST measures over 12,000 consumers' knowledge of advanced technologies, purchase consideration and system/component purchase price data. AutoTECHCAST also provides detailed consumer demographic data for each of the technologies analyzed including:

  • current vehicle model
  • year acquired
  • method of purchase
  • consumer age
  • income
  • level of education
  • ethnicity
  • household size
  • individual driving region

AutoTECHCAST is a valuable strategic planning tool for automotive sales, marketing, and engineering and research executives.

Specialized Deep Dive Capabilities

AutoTECHCAST’s flexible Internet-based study platform allows clients to insert specialized questions into each wave to gain insights into proprietary technologies, systems or components.

Advanced Automotive Technologies Report

Technologies covered include:

COMFORT AND CONVENIENCE

110v Outlet

Remote Start

 

EXTERIOR

Advanced Windshield Washing System

Capless Fueling System

Power Liftgate/trunk

Rain Sensor and Automatic Wipers

Self-Repairing Paint

 

GLASS

Laminated Side Window Glass

Panoramic Sunroof

Solar Sunroofs

Variable Light Transmittance Sunroof

Advanced Tinted Glass

 

HVAC

Auto Defog/Demist System

Multi-zone Thermoelectric HVAC Systems

Parking Heater

 

INTELLIGENT SENSING

Adaptive Cruise Control

Automated Driving

Back-up Camera

Back-up Warning System

Blind Spot Detection & Warning

Night Vision System

Parking Assist System

 

INTERIOR

Climate-Controlled Seats -- Heated & Cooled

Climate-Controlled Storage Console/Compartment

Dynamic Seating

Heads-up Display

Heated/Cooled Cupholders

Pivoting Front Seats

 

LIGHTING

Adaptive Headlamps

Adaptive Rear Brake Light

High Intensity Discharge/Xenon Headlamp

Light-Emitting Diode (LED) Lighting

 

POWERTRAIN AND ALTERNATIVE FUELS

Clean Diesel Engine

Continuously Variable Transmission (CVT)

Cylinder Shutoff System

Dual Clutch Transmission (DCT)/Direct Shift Gearbox (DSG)

Flexible Fuel Vehicle

Fuel Cell Engine

Hybrid Electric Engine

Plug-In Hybrid Engine

Start-Stop System

Powertrain and Alternative Fuels

 

RIDE AND HANDLING

Direct Tire Pressure Monitoring System

Run-Flat Tires

 

SAFETY

Anti-Trap/Anti-Pinch Power Windows

Collision Mitigation System

Inflatable Seatbelt 

Lane-Departure Warning

Non-Invasive Bio-Sensors

Passive Entry and Start

Pedestrian Sensing and Protection Systems

Rollover Control and Protection --Side Airbags and Electronics

Self-Aligning Head Restraint

Two-Way Remote Keyless Entry

 

TELEMATICS, ENTERTAINMENT AND AUDIO

Bluetooth Connectivity

Digital Surround Audio System

Driver Recognition System

Induction Charging System

MP3/iPod Audio System Interface

Music Storage Drives (MP3)

Navigation System

Personal Assistance Service

Rear-Seat Entertainment System 

Satellite Radio

Satellite Video

Vehicle and Home Connectivity System

Voice Activated Controls and Features

 

 

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