Client Services > Automotive > AutoTECHCAST

AutoTECHCAST

Understanding Automotive Consumer Technology Adoption and Future Purchase Behavior

Contact us for more information on AutoTECHCAST
Ready to order? Fax us today.
 

 

Harris Interactive’s AutoTECHCAST U.S. study provides OEM vehicle manufacturers and Tier 1-2-3 suppliers with in-depth U.S. consumer research on over 65 advanced automotive technologies utilizing the power of the Harris Poll Online Panel. This highly accurate research engine delivers superior data integrity, detailed consumer demographics and reporting flexibility to clients around the world.

AutoTECHCAST measures over 10,000 consumers’ knowledge of advanced technologies, purchase consideration and system/component purchase price data. AutoTECHCAST also provides detailed consumer automotive and demographic data for each of the technologies analyzed including:

  • Vehicle make and model
  • Vehicle segment
  • Vehicle model year
  • Method of purchase
  • Consumer age
  • Income
  • Level of education
  • Ethnicity
  • Household size
  • Region

AutoTECHCAST is a valuable strategic planning tool for automotive sales, marketing, engineering and research executives.

Specialized Deep Dive Capabilities

AutoTECHCAST’s flexible Internet-based study platform allows clients to insert specialized questions into each wave to gain insights into proprietary technologies, systems or components.

Advanced Automotive Technologies Report

Technologies covered include:


ENTERTAINMENT

Rear-Seat Entertainment System

Satellite Radio

Satellite Video

Vehicle Internet Connectivity

Bluetooth Connectivity

MP3/iPod Audio System Interface

Music Storage Drive (MP3)

 

EXTERIOR COMFORT AND CONVENIENCE

Advanced Windshield Washing System

Capless Fueling System

Hands-Free Door Opening

Power Liftgate/trunk

Rain Sensor and Automatic Wipers

Remote Start

Self-Repairing Paint

Two-Way Remote Keyless Entry

 

GLASS

Laminated Side Window Glass

Panoramic Sunroof

 

INTELLIGENT SENSING

Adaptive Cruise Control

Back-Up Camera

Back-Up Warning System

Blind Spot Detection and Warning

Driver Recognition System

Night Vision System

Parking Assist System

View-Enhancing Laser Windshield

 

INTERIOR COMFORT AND CONVENIENCE

110v Outlet

Air Purifier/Deodorizer

Auto Defog/Demist System

Climate-Controlled Seats – Heated and Cooled

Customizable Instrument Panel

Dynamic Seating

Heads-Up Display

Heated/Cooled Cupholders

Induction Charging System

Multi-Zone Climate Control

One-Touch Power Windows

Voice Activated Controls and Features

 

LIGHTING

Adaptive Headlamps

Adaptive Rear Brake Lights

Ambient Interior Lighting

High Intensity Discharge/Xenon Headlamps

Light-Emitting Diode (LED) Lighting

 

POWERTRAIN AND ALTERNATIVE FUELS

All-Wheel Drive

Clean Diesel Engine

Compressed Natural Gas (CNG) Engine

Cylinder Shutoff System

Dual Clutch Transmission (DCT)/Direct Shift Gearbox (DSG)

ECO-Drive Assistant

Flexible Fuel Vehicle

Fuel Cell Engine

Hybrid Electric Engine

Plug-In Hybrid Engine

Pure Electric Engine

Start-Stop System

 

RIDE AND HANDLING

Active Dynamic Control (ADC) Suspension System

Direct Tire Pressure Monitoring System

Run-Flat Tires

 

SAFETY

Collision Mitigation System

Lane-Departure Warning

Passive Entry and Start

Pedestrian Sensing and Protection System

Rollover Protection

Self-Aligning Head Restraint

 

TELEMATICS

Geo-Fencing Monitoring System

Navigation System (built-in system)

Personal Assistance Service

Vehicle-to-Vehicle Communication

 

 

Contact Us


First Name: 
Last Name: 
Company: 
Phone: 
Email: 
Comments: 

Privacy Notice
Your contact information will not be shared with or sold to any other company or entity for any reason. Read more about our privacy policy.


North American International Auto Show: get the latest on product news, industry commentary, strategic insights and trends
AutoTECHCAST U.S. Brochure
AutoTECHCAST U.S. Technology List
Order Form
Products & Services
AutoTECHCAST Europe
PRIVACYSURVEY DEMOESOMAR 26 QUESTIONSJOIN OUR PANELSITE MAPSEARCH

©2009 Harris Interactive Inc. All rights reserved.