Client Services > Automotive > AutoTECHCAST Europe
Understanding Automotive Consumer Technology Adoption and Future Purchase Behavior
The most robust study of its kind, Harris Interactive’s AutoTECHCAST Europe
study provides OEM vehicle manufacturers and suppliers with in-depth European consumer research on
nearly 60 advanced automotive technologies utilizing the
power of its multimillion members, Internet-based Harris Poll Online. This
highly accurate research engine delivers superior data integrity, detailed
consumer demographics and reporting flexibility to clients around the world.
Conducted annually, AutoTECHCAST Europe measures over 12,000
consumer’s knowledge of advanced technologies, purchase consideration, and
system/component purchase price data. Utilizing a randomly drawn demographic
representative consumer sample, AutoTECHCAST Europe accurately gauges technology
interest patterns across all European vehicle segments in France, Germany,
Italy, Spain and the United Kingdom.
AutoTECHCAST Europe also provides detailed consumer demographic data for each
of the technologies analyzed including:
- current vehicle model
- year acquired
- method of purchase
- consumer age
- income
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- level of education
- employment industry
- household size
- individual driving characteristics
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AutoTECHCAST Europe is a valuable strategic planning tool for automotive
sales, marketing, engineering and research executives. With the study already
established in the U.S., direct comparisons can easily be made between each
market.
Specialized Deep Dive Capabilities
AutoTECHCAST Europe’s flexible Internet-based study platform allows clients
to insert specialized questions to gain insights into proprietary
technologies, systems or components.
Advanced Automotive Technologies Report
Technologies covered include:
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 COMFORT AND CONVENIENCE
Headlamp Cleaning System
EXTERIOR
Advanced Windshield Washing System
Capless Fueling System
Power Liftgate/Trunk
Rain Sensor and Automatic Wipers
Self-Repairing Paint
 GLASS
Advanced Tinted Glass
Laminated Side Window Glass
Panoramic Sunroof
Solar Sunroofs
HVAC
Multi-zone Thermoelectric HVAC Systems
INTELLIGENT SENSING
Adaptive Cruise Control
Automated Parking
Back-Up Camera
Back-Up Warning System
Blind Spot Detection and Warning
Night Vision System
Parking Assist System
Vehicle-to-Vehicle (V2V) Communication
 INTERIOR
Climate Controlled Seats -- Heated & Cooled
Climate-Controlled Storage Console/Compartment
Dynamic Seating
Heads-Up Display
Pivoting Front Seats
LIGHTING
Adaptive Headlamps
Adaptive Rear Brake Lights
High Intensity Discharge/Xenon Headlamp
Light-Emitting Diode (LED) Lighting
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POWERTRAIN AND ALTERNATIVE FUELS
Dual Clutch Transmission (DCT)/Direct Shift Gearbox (DSG)
Fuel Cell Engine
Hybrid Electric Engine
Plug-In Hybrid Engine
Start-Stop System
 RIDE AND HANDLING
Direct Tire Pressure Monitoring System
Run-Flat Tires
SAFETY
Anti-Trap/Anti-Pinch Power Windows
Collision Mitigation System
E-Call
Lane Departure Warning
Non-Invasive Bio-Sensors
Passive Entry and Start
Pedestrian Sensing and Protection Systems
Rollover Control and Protection --Side Airbags and Electronics
Self-Aligning Head Restraint
Two-Way Remote Keyless Entry
TELEMATICS, AUDIO
AND ENTERTAINMENT
 Bluetooth Connectivity
Digital Surround Audio System
Driver Recognition System
ECO-Drive Assistant
Induction Charging System
MP3/iPod Audio System Interface
Music Storage Drives (MP3)
Navigation System
Personal Assistance Service
Rear-Seat Entertainment System
Satellite Radio
Satellite Video
Vehicle and Home Connectivity Systems
Voice Activated Controls and Features
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