Client Services > Corporate Reputation > Business School Survey
Wall Street Journal/Harris Business School Survey
Since 2001, The Wall Street Journal and Harris Interactive have been tracking
the opinions and experiences of corporate recruiters. The business school survey
is the only available benchmarking study that assists business schools in
understanding recruiters’ needs and improving their relationships with them.
Developed by Harris Interactive Brand & Strategy Consulting Practice, this
unique study provides a well-rounded understanding of recruiter perceptions
towards business school talent, and the characteristics they consider most
important when hiring graduates.
The 86 business schools included in the
study are rated on 21 key attributes by recruiters who directly work with the
school, and have the specific experience with the schools and their students.
These attribute ratings help identify a school’s perceived strengths and
weakness among recruiters, which can also be examined in comparison to other
schools.
The Year 7 Recruiter Insights Report provides school leaders with practical
insights as to how to address specific perceptions of their schools and their
graduates, and implement improvements where needed. Looking forward, the study
also provides a sense of the recruiters’ intended supportive behaviors towards
specific schools. Tracking the evolution of these perceptions along the
attributes also helps business schools in affirming their progress in certain
areas.
Year 7 Survey
The results of The Wall Street Journal/Harris Interactive Year 7 Business
School Survey were published in a special section of The
Wall Street Journal on September 17, 2007. The survey is based on the
opinions and experiences of 4,430 M.B.A. recruiters. The interviews were
conducted online between December 19, 2006 and March 23, 2007.
In order to make relevant comparisons, the 86 schools are grouped according
to where recruiters tend to recruit, resulting in three rankings: National,
Regional, and International.
- National Ranking Includes 19 U.S. schools
- Regional Ranking Includes 51 U.S. schools
- International Ranking 25 schools (9 U.S. schools, 11
European schools, 3 Canadian schools, and 2 Latin American schools)
2007 Top Business Schools
| National Schools |
| 1 |
Dartmouth College (Tuck) |
| 2 |
University of California, Berkeley (Haas) |
| 3 |
Columbia University |
| 4 |
Massachusetts Institute of Technology
(Sloan) |
| 5 |
Carnegie Mellon University (Tepper) |
| 6 |
University of North Carolina, Chapel Hill (Kenan-Flagler) |
| 7 |
University of Michigan (Ross) |
| 8 |
Yale University |
| 9 |
University of Chicago |
| 10 |
University of Virginia (Darden) |
| 11 |
University of Pennsylvania (Wharton) |
| 12 |
Northwestern University (Kellogg) |
| 13 |
Duke University (Fuqua) |
| 14 |
Harvard University |
| 15 |
University of California, Los Angeles
(Anderson) |
| 16 |
Cornell University (Johnson) |
| 17 |
New York University (Stern) |
| 18 |
University of Southern California
(Marshall) |
| 19 |
Stanford University |
| International Schools |
| 1 |
ESADE |
| 2 |
IMD |
| 3 |
London Business School |
| 4 |
IPADE |
| 5 |
Massachusetts Institute of Technology
(Sloan) |
| 6 |
Columbia University |
| 7 |
ESSEC |
| 8 |
Tecnologico de Monterrey (EGADE) |
| 9 |
HEC Paris |
| 10 |
Thunderbird |
| 11 |
York University (Schulich) |
| 12 |
University of Western Ontario (Ivey) |
| 13 |
University of Chicago |
| 14 |
Instituto de Empresa |
| 15 |
INSEAD |
| 16 |
University of Pennsylvania (Wharton) |
| 17 |
Bocconi University |
| 18 |
Erasmus University (Rotterdam) |
| 19 |
IESE |
| 20 |
Northwestern University (Kellogg) |
| 21 |
Harvard University |
| 22 |
New York University (Stern) |
| 23 |
University of Oxford (Said) |
| 24 |
University of Toronto (Rotman) |
| 25 |
Stanford University |
|
| Regional Schools |
| 1 |
Brigham Young University (Marriott) |
| 2 |
Wake Forest University (Babcock) |
| 3 |
Ohio State University (Fisher) |
| 4 |
University of Rochester (Simon) |
| 5 |
Indiana University (Kelley) |
| 6 |
University of Florida (Warrington) |
| 7 |
Louisiana State University (Ourso) |
| 8 |
Emory University (Goizueta) |
| 9 |
University at Buffalo/SUNY |
| 10 |
University of Maryland (Smith) |
| 11 |
Thunderbird |
| 12 |
Purdue University (Krannert) |
| 13 |
Georgetown University (McDonough) |
| 14 |
University of Notre Dame (Mendoza) |
| 15 |
Vanderbilt University (Owen) |
| 16 |
University of Miami |
| 17 |
College of William and Mary (Mason) |
| 18 |
Michigan State University (Broad) |
| 19 |
University of Texas, Austin (McCombs) |
| 20 |
University of Denver (Daniels) |
| 21 |
Babson College (F. W. Olin) |
| 22 |
Southern Methodist University (Cox) |
| 23 |
Texas A&M University (Mays) |
| 24 |
Pennsylvania State University (Smeal) |
| 25 |
Boston University |
| 26 |
University of Washington |
| 27 |
Fordham University |
| 28 |
University of Missouri, Columbia |
| 29 |
University of California, Davis |
| 30 |
Boston College (Carroll) |
| 31 |
University of Iowa (Tippie) |
| 32 |
University of Wisconsin, Madison |
| 33 |
Rice University (Jones) |
| 34 |
University of Georgia (Terry) |
| 35 |
Arizona State University (Carey) |
| 36 |
American University (Kogod) |
| 37 |
Georgia Institute of Technology |
| 38 |
University of Minnesota (Carlson) |
| 39 |
Rutgers, the State University of New Jersey |
| 40 |
University of Utah (Eccles) |
| 41 |
University of Pittsburgh (Katz) |
| 42 |
University of California, Irvine (Merage) |
| 43 |
University of Arizona (Eller) |
| 44 |
Pepperdine University (Graziadio) |
| 45 |
George Washington University |
| 46 |
Washington University (John M. Olin) |
| 47 |
University of Illinois, Urbana-Champaign |
| 48 |
Tulane University (Freeman) |
| 49 |
University of South Carolina (Moore) |
| 50 |
University of Colorado, Boulder (Leeds) |
| 51 |
University of Connecticut |
|
Ranking Components
The business school rankings are based on three major components:
- Perceptions
of the school and its students along 21 attributes
- Intended future supportive behaviors toward the school based on two
attributes
- Mass appeal
(Defined differently for the International rankings than
for the National and Regional rankings which is explained further in the
Business School Survey Methodology)
Business schools were rated on 21 attributes that influence a recruiter’s
decision to visit particular college campuses and hire top talent, such as:
- Career services office at that school
- Faculty expertise
- Students international knowledge and experience
- Leadership potential
- Well-rounded
View full list of the Year 7 Business
School Survey Attributes
Business School Survey Methodology
To learn more about this study and how the schools were evaluated, download our
Methodology Overview.
Previous Business School Studies
To learn more about the previous studies (Years 1-6), please send us an email
wsj_bschools@hpol.harrisinteractive.com.
Year 7 Recruiter Diagnostic Report: Purchasing Business School Survey Results
The Diagnostic Report is a comprehensive report with trending data from the
Year 6 study and valuable competitive information. It provides a comprehensive
set of school specific results for the importance and perception/supportive
behavior ratings. Schools can also compare their results to the aggregate for
their cluster, as well as the aggregate of a customized competitive set, which
they chose. Where applicable, schools that appear in more than one ranking
list may purchase additional research findings.
To obtain results from the Year 7 study, contact Brenda Roberts at wsj_bschools@hpol.harrisinteractive.com.
For additional information, please contact:
Brenda V. Roberts
Senior Research Associate
Harris Interactive
Phone: 646-734-2940
Email: wsj_bschools@hpol.harrisinteractive.com
|
