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Year 7 Business School Survey Attributes
The Wall Street Journal/Harris Interactive

Business schools were rated on 21 attributes that influence a recruiter’s decision to visit particular campuses and hire top talent, as well as two supportive-behavior attributes.

Below is a list of the attributes against which each school was measured.

Student and School Attributes

  • Ability to work well within a team
  • Analytical and problem-solving skills
  • Career services office at that school
  • Commitment to corporate social responsibility, such as community service and environmental protection
  • Communication and interpersonal skills
  • Content of the curriculum
  • Faculty expertise
  • Fit with the corporate culture
  • Incorporates experiential learning into the curriculum
  • Leadership potential
  • Likelihood of recruiting "stars" —that is, graduates who are very likely to be promoted within the company
  • Overall value for the money invested in the recruiting effort
  • Personal ethics and integrity
  • Strategic thinking
  • Student chemistry—that is, the general like or dislike a recruiter has of the students overall
  • Students’ average number of years of work experience
  • Students’ international knowledge and experience
  • Success with past hires
  • Well-roundedness
  • Willingness of the school’s students to relocate to the job location you require

Supportive Behavior Attributes

  • Likelihood of extending an offer to a student at the school in the next 2 years
  • Likelihood of making an effort to recruit at the school in the next 2 years
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