Developed by the Brand & Strategy Consulting Practice at Harris Interactive, EquiTrend is a unique, renowned tracking study that measures and compares brand equity for over 1,000 brands in 35 categories.

EquiTrend can be utilized as a solitary tool to establish a brand management practice, or as a supplement to round-out custom study results. This diagnostic tool will provide a simple yet comprehensive look at your brand’s current status in the marketplace.

With EquiTrend you can better:

• Understand how your brand compares to your competitors and across categories
• Determine the strengths and weaknesses of your brand among specific consumer demographic segments
• Assess the impact of your advertising and marketing campaigns
• Identify and evaluate high-potential candidates for co-branding, partnerships and brand acquisitions
• Evaluate consumer perceptions of the media brands you use or may use for advertising
• Support public relations and investor relations activities by utilizing your scores as positive news topics

The Only Brand Equity Study of this Scope

Data gathered:

• Every year since 1989
• For over 1,000 brands
• Across 35 categories
• Rated by over 20,000 consumers

What Does EquiTrend Measure?

EquiTrend is a "snapshot" evaluation of a brand’s equity. In order to obtain a well-rounded understanding of where and how a brand fits with the larger universe of brands, we have distilled brand equity down to 6 key measures:

• Familiarity 
• Quality 
• Purchase Intent 
• Brand Expectations 
• Distinctiveness
• Trust

What do I receive with EquiTrend and what format is it in?

EquiTrend can be provided as follows:

• Listed by category— this will show you how consumers rate your brand against your competitors
• Equity results for a custom selection of brands— you pick the brands you want to compare; we provide you with a concise report
• Competitor and partner analysis maps— this will help you analyze co-branding or partnering ventures (including media associations)
• Trending that encompasses over 15 years of normative data
• Custom reports can also be provided

Contact Us About EquiTrend

For more information and to inquire on purchasing EquiTrend, please fill in the information below.

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