Client Services > Omnibus > Executive Omnibus
Listening to the Opinions of America’s Business Leaders
Harris Interactive’s periodic Executive Omnibus survey lets you find out
what the nation’s top corporate leaders think about the issues affecting
business today... and the questions that you want answered.
The Highest Caliber of Survey Participants
Many executive surveys set out to interview the top rung of executives, but
end up with middle managers or receptionists. To accurately understand what the
men and women who run America’s top companies think, you have to talk with
them directly—Executive Omnibus does.
Executive Omnibus Provides:
- A comprehensive and inexpensive source of needed information about current
attitudes of leading executives in Fortune 1000 companies, including CEOs,
Chairmen/Executive Vice Presidents, and Vice Presidents/Directors.
- Executive assessment of major issues of the day that impact business, the
economy, and policy: How will major regulations affect the business climate?
What are the implications of the newest technology on productivity and
capabilities in American business?
- The opportunity for you to ask customized questions to meet your specific
needs, including prevailing attitudes and perceptions of issues, services,
products, technologies, policies, organizations or companies. Whether you are
in public affairs, public policy, marketing, public relations, advertising, or
on Wall Street, understanding the reactions and attitudes of America’s
leading executives will give you a competitive edge.
- Breakdowns of executive opinion by type of industry or service, geographic
location, company size, level of executive and other variables that help
explain attitudes and behavior. Analysis can also be customized to isolate
specific variables of interest to you.
Using the interpretive skills of Harris Interactive, Executive Omnibus not
only provides you with a reliable analysis of top executive attitudes about the
issues and questions that directly affect you, but more important, an
understanding of the factors that shape those attitudes, giving you a
competitive advantage.
We provide you a discrete analysis with several clients sharing the costs of
the whole survey. We directly interview a representative sample of 150 of the
leading executives in the Fortune 1000. A broad range of industries, services,
locales, and sizes of companies are represented.
Data You Can Act On
Clients are provided with cross-tabulations on their custom and core
questions. Personal presentations can also be arranged. You and no one else will
have exclusive access to your questions, data, and analysis.
Investment
Typical closed-end questions cost $1,250 each. Fully coded, open-ended
questions are also offered. They include select verbatim responses and are
priced at $2,500 per question. Discounts may be given for larger question
packages and multiple survey commitments, including tracking.
Contact Us
To participate, or for more information, contact your local Harris
Interactive research executive or our info desk at 877.919.4765 or at info@harrisinteractive.com.
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