Client Services > Government > GSA Advantage
GSA Contract Number: GS-07F-0138T
Contract Period Covered: August 2006 - August 2011
Description of Services Offered
Through U.S. General Services Administration (GSA) Federal Supply Service (FSS),
Special Item Number (SIN) 738-1, Harris Interactive offers full-service opinion
research and research-based strategic consulting to help government entities
improve communications, marketing, and operations. We study attitudes among both
internal audiences (employees, managers, members, subcontractors) as well as
external stakeholder groups (general public, current and potential customers,
private businesses, opinion leaders, Congress, NGOs, other government agencies,
media, etc.)
Services
- Communication Strategy Development
- Advertising Development and Assessment
- Image and Reputation
- Branding and Positioning
- Employee Alignment and Motivation
- Operational Process Improvement
- New Products and Services
- Evaluate Proposed Policy Changes
- Crisis Management
- Marketing Research
- Patron/Customer Satisfaction
- Strategic Planning
- Website Development and Assessment
More about services
Tools/Capabilities
- Research Design
- Data Collection
- Data Analysis
- Proprietary Methods
More about tools/capabilities
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