Client Services > Loyalty > Commitment
Loyalty Research
Loyalty Commitment Model
Customer commitment has both emotional and rational dimensions, and is the
result of meeting multiple and often targeted customer expectations on a
consistent basis. The Harris Interactive Commitment Model is a unique and
quantifiable framework that can help your enterprise understand and measure the
drivers of customer loyalty, including the emotional and rational aspects of
customer commitment
The Value of Commitment
 It’s simple, really: Customer relationships have similarities with human
relationships.
Committed: The ultimate goal. The combination of emotional and rational
connections.
Romantic: Emotional connection without rational connection.
Contractual: A rational connection exists but the emotional connection is
missing.
Acquaintance: Little or no connection, neither rational or emotional.
You can migrate many of your customers to the level of commitment once you
understand where they are and the drivers to get them where you want them to be.
We can help.
Contact Us
To learn more about loyalty research and our portfolio of solutions, contact us at info@harrisinteractive.com
or call 877.919.4765.
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