Our loyalty practice thought leaders are frequently highlighted in the news for their expertise on the subject of loyalty and commitment management.

News

• Mobile Phone Promotional Offers Have Little Impact on Customer Satisfaction and Loyalty
  March 31, 2006

Media Coverage

• "How StorageTek built its B2B satisfaction and loyalty research program"
  Quirk's Marketing Research Review
  March 2007
• "Cook Up Customer Advocacy the Way You Would a Lasagna, in Layers"
  CRMGuru.com
  October 23, 2006
• "Word of Mouth is a Powerful Vehicle for Making Advocates—and Enemies"
  CRMGuru.com
  July 19, 2006
• "The Trust Equation: Build Employee Relationship Credibility, Rapport and Integrity To Leverage Customer Advocacy"
  CRMGuru.com
  February 14, 2006
• "Cowboys and Saloons. Chickens and Eggs. Customers or Employees. Which Came First?"
  CRMGuru.com
  February 14, 2006
• "Gain Insight Into How Your Customers Think: An Interview with Michael Lowenstein"
  CRMGuru.com
  January 31, 2006
• "Fidelity Factor" 
  Marketing Management
  November/ December 2005
• "Moving Beyond Satisfaction"
  Quirk's Marketing Research Review
  April 2005