Pharmaceutical Research

The pharmaceutical industry exists in a rapidly changing world. Increased competition, the "new marketing" using direct-to-consumer advertising and the Internet, new legislation and regulation, changes in benefits and insurance coverage—all variables in the environment in which the industry must operate. How can you stay on top of the trends and anticipate future changes? With timely, accurate information from Harris Interactive—the market research firm that leading pharmaceutical firms rely on.

How We Do It

For over 15 years, Harris Interactive has forecast major pharmaceutical industry trends, from the evolution of managed care and the debate over healthcare reform to Managed Medicare, the Patients Bill of Rights, and the new "cyberchondriacs." Our findings for leading medical schools, public health programs, and foundations have been presented before Congress and at major medical conferences. Today, we use both traditional and Internet-based research methodologies to provide you with the qualitative and quantitative research you need to make critical business decisions.

By using our multimillion member online panel, we have the capability to reach low-incidence, hard-to-reach populations including the chronically ill, health physicians and other health professionals, caregivers, health care executives and health benefit managers. Our healthcare research experience spans more than 35 countries, letting us offer international perspectives as well.

Our experienced professionals from the Brand & Strategy Consulting Practice have over 40 years of research-based consulting expertise, proprietary, and state-of-the-art research methodologies. Clients are able to meet their strategic planning and marketing requirements with timely data collection, insightful analysis, and actionable recommendations.

A Full Range of Custom Research Services

A large, varied industry needs a broad variety of research and operational services. We provide it all—fulfilling the needs of everyone from the R&D manager to the website producer. Our wealth of pharmaceutical industry knowledge, and research methodologies and capabilities will help you achieve your research objectives, and improve your company’s profitability.

Qualitative studies help you better understand attitudes and behaviors, either in conjunction with a quantitative study, or as a study on its own. Online focus groups—such as chat rooms and bulletin boards—allow you to experience interactions in real time no matter where you are. Traditional focus groups give you the opportunity to experience group dynamics face-to-face.

Quantitative studies can be conducted either online with a segment multimillion member panel or with your own customer groups. The traditional methodologies of phone and mail surveys, and mall intercepts are also available.

National and international capabilities accommodate the global reach that technology companies demand. Through our Global Network members, we can conduct your research anywhere in the world.

Internet research is rapidly becoming the research method of choice allowing for faster information gathering, more cost-effectively, and with greater specificity than ever before. We're the first to offer an online recruitment program for clinical trials research. Our wide variety of multiclient Internet-based research products can provide you with enormous amounts of information-at a fraction of the cost of custom research, while our large respondent panel facilitates continuous tracking of trends. Through the use of our respondent panel, your own customer base, or obtained lists, online research can be conducted frequently and analyzed more quickly than traditional research.

Multiclient Products

Strategic Health Perspectives

Strategic Health Perspectives (SHP) can help you to identify and understand current issues and emerging trends within the healthcare marketplace because it is constantly monitoring the marketplace dynamics among key industry stakeholders, including policy makers, physicians, managed care companies, employers, and consumers.

Healthcare Specialty Panels

Chronic Illness Panel

Surveys of pharmaceutical-related issues often call for highly targeted groups of respondents. Using participants from our multimillion member Harris Poll Online^SM panel, we have developed the industry’s largest online Chronic Illness Panel—people with 44 selected medical conditions. The panel also includes panel members who live with family members who have chronic conditions.

Members of the Chronic Illness Panel help provide critical information to health care researchers by participating in surveys and in clinical trials. The medical conditions we can help you study include:

Due to the large size of our Chronic Illness Panel, we’re able to survey vital sub-segments of people with particular diseases based on a wide range of factors, including:

• Demographics
• Co-morbidities
• Insurance coverage
• Medical care
• The use of specific Rx or OTC products

Our database also includes detailed demographic and health profiles that can be used to target specific sub-populations. Populations may be targeted geographically at the zip code level.

The Physician Panel consists of practicing physicians involved in "hands-on" patient care in the United States who have agreed to participate in online research about health care-related issues. In addition to primary care physicians, every major medical specialty and sub-specialty is represented among the members of the panel. The physicians work in office-based, hospital-based, hospice-based and long-term care-based practices. Also included in the panel are physicians in residence and fellows. And, with Harris Interactive’s Physician Panel, you get your answers in weeks, not months.